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Justin Murphy: The B2B Pricing Opportunity

How companies can overcome commonly held beliefs that may deter them from using pricing to boost profits.

By Justin Murphy

Video

Justin Murphy: The B2B Pricing Opportunity
en

Pricing is a massively underdeveloped opportunity for most companies. Justin Murphy, a partner in Bain's Customer Strategy & Marketing practice, discusses how B2B businesses can overcome commonly held beliefs that may deter them from using pricing to boost profits.

Read the Bain Brief: Clearing the roadblocks to better B2B pricing

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