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Lead Strategic Designer - Thai speaker

Employment type

Permanent Full-Time

Description & Requirements

Senior Strategic Designer/ Lead Designer 

Innovation & Design 

SEA- Singapore or Bangkok (Thai speaking)



Innovation & Design at Bain  

The Innovation & Design (I&D) team is pioneering Bain’s firm-wide efforts to meet unprecedented client demand for digital innovation, new business building, product & service solutions to drive new growth. 


I&D brings together a diverse mix of Innovation Consultants, Strategic Designers, Product Managers and Tech specialists to ensure that we are supporting our clients throughout their digital transformation and innovation journey. Together, we create bold new ventures, radically improve customer experiences, driving commercial growth 

with our clients by embracing digital innovation and new ways of working.   


Common stages of work include:  

  • Discovery: Help clients understand the business, user, and technology landscape. Identify priorities and assess risks to generate a transformative path forward. 
  • Ideation: Use design principles to guide ideation, continue to refine priorities and focus on highest potential opportunities. 
  • Design and Validate: Create concept experiences based on deep user ethnography to bring an idea to life, and test customer desirability, commercial viability and tech feasibility.  
  • Create and Launch: Build experiences, products, services, and launch full-scale new businesses/business models 
  • Scale: Drive commercial growth of the corporate startup, product, or service.   


We work with our clients to fully understand the impact of digital on their business and set priorities that will transform their vision into value creation and help them create new innovative businesses. 


As a Senior Strategic/Lead Designer in I&D, you will: 


  1. Lead the full strategic design process hands on to transform customer insights into impactful opportunities for growth 
  • Lead qualitative research and synthesize learnings into actionable insights and tangible artifacts (e.g. personas, customer journey maps, opportunity maps) 
  • Co-facilitate ideation workshops and creative sessions 
  • Envision and conceptualize new business ideas and services with game changing potential and bring them to life through creative storytelling 
  • Iteratively design and refine solutions through low- to high-fidelity prototyping  
  • Stand up experiments and pilots to validate/evaluate new products, services, or businesses  


  1. Work closely with case management to support cross-functional process management and project delivery and ensure that I&D delivers successfully 
  • Help ensure that I&D is successful at delivering high impact results 
  • Independently run your workstream; help identify, prioritize, and execute on highest value add activities 
  • Consistently help build alignment on case priorities and backlog; enable seamless relationship with case team 
  • Effectively collaborate with, co-create with, and influence multiple stakeholders (case team, client team, experts, outside partners) 


  1. Help to bring Bain to the next level as a business 
  • Enhance I&D brand through support of external marketing activities 
  • Play an active role in the recruitment of new design talent  
  • Build the I&D knowledge base by capturing learnings from client engagements 
  • Teach and transfer knowledge, expertise, and capabilities to Bain teams and client teams 
  • Serve as a mentor and coach for more junior members of the (design) team 
  • Contribute to I&D culture creation and take on team, office, or firm initiatives 


Success in this role will require: 

  • 3-5 years of hands-on experience shaping digital products, services, and/or new ventures (or equivalent experience) 
  • A thorough understanding of Design Thinking and Agile methods 
  • Skillset expertise focused on strategic design, research, UX, UX/UI, service design, or digital product design  
  • Comfort with and passion for all parts of the design process, from early-stage insights gathering, to strategy definition, concepting, and prototyping 
  • Fluency in working with state of collaboration and prototyping tools (e.g., Figma, Miro, Webflow, Adobe CS) 
  • Excellent communication, presentation and collaboration skills 
  • A highly ambitious and entrepreneurial spirit with the ability to thrive in a dynamic and fast-paced environment 
  • This role requires approximately 30% (APAC) travel to clients. 
  • Please add any regional adjustments here    


An ideal candidate will also have: 

  • Experience working in a client services environment  
  • A basic understanding of product and business strategy 
  • Bilingual or Multilingual is a plus - Thai speaking is highly preferred

If this sounds like you, please apply with your CV and a current portfolio and passwords displaying a record of your experience in developing concepts and designing products and services. 


What makes us a great place to work  


Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. 


Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from Eco Vadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.