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      How we can help

      Revenue Technology & Data Readiness

      This two-week assessment provides essential insights on how to strengthen your technology, data, and AI capabilities to power your commercial ambition.

      Revenue Technology & Data Readiness
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      Commercial leaders know the dilemma all too well: You’ve been charged with driving growth but your efforts are hamstrung by inadequate data and technology. Your systems don’ talk to each other, or you spend more time cleaning data than drawing insights from it, or you have right tools and software, but you suspect you aren’t using them effectively.

      We can help. Our RevTech and Data Readiness assessment reveals just what’s holding you back, how you stand relative to best practices, and how to prioritize the improvements that unlock the most value. It analyzes your current state across 15 tech-enabled go-to-market capabilities, from strategy to demand capture to sales, pricing, and continuous monitoring. We don’t simply diagnose the symptoms of your go-to-market weaknesses—we reveal the root causes across your tech, data, and processes. The insights provided by our RevTech & Data Readiness Assessment enable your business and technology leaders to move in lockstep and align on a strategic blueprint for developing the AI and tech-enabled capabilities that drive significant business outcomes.

      What to Expect

      What to Expect

      A strategic view

      Understand how tech, data, people and process connect to business outcomes

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      Develop a roadmap of key initiatives that elevate the maturity of your data and tech stack

      Smart AI deployment

      Assess where and how to apply generative and agentic AI to achieve optimal results

      Our Insights

      What Agency Consolidation Means for CMOs
      As agency holding companies get bigger and deeper, CMOs must rethink ownership, integration, and how to stay in control.
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      Marketing leaders build tightly integrated systems that fuel growth, personalization, and real ROI.
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      Executive Survey: AI Moves from Pilots to Production
      As AI becomes a top priority, businesses are scaling faster, seeing more impact—and preparing for disruption.
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      Top reps dig deep even when the deal doesn’t close on the first contact.
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      Jens Friis Hjortegaard Partner Copenhagen

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      Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

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      Market Opportunity Definition

      A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

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      In today’s markets, B2B teams need flawless execution. Whether you want to transform your go-to-market approach, enable your sales teams to hit this year’s number, or simply run tighter sales ops processes, we can show you how.

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      Sales Play System®

      Sales Play System®

      Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

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      Get Started

      Get Started

      Fast, accurate, and free: Our RevTech & Data Assessment helps you understand your point of departure.

      Five minutes, ten questions, to see where you stand across all five dimensions of the Sales Play System. Simply submit this form to request a free survey. We’ll follow up shortly on potential next steps.

      You can expect results in one week or less.

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