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      Solution

      Modern Marketing

      Modern Marketing

      Transform marketing into a growth engine for the business

      Our Experience & Impact

      1,300+
      marketing projects completed
      10-25%
      typical improvement in marketing ROI
      10-15%
      typical improvement in marketing cost savings

      Consistent growth. Seamless execution. A relentless focus on testing and measurement. Our marketing consulting expertise ensures you achieve all these critical goals, and more. We provide a complete solution for modernizing your marketing function, with a practical, proven combination of analytics, customer-centric insights, and robust test-and-learn methodologies. Drive growth in sales and share as you build the marketing capabilities that power continuous improvement.

      We begin with strategy, deploying proprietary benchmarks to understand how your capabilities stack up against marketing leaders in your industry. We analyze four essential criteria: strategic alignment, digital maturity, reach and impact, and speed and innovation. Our data-driven approach focuses on the customer and provides a full-funnel view across digital and traditional channels, to help you deepen customer relationships, find new markets,  and create exceptional value.

      Because modern marketing demands digital excellence, we’ll mobilize the creative and technological capabilities of our digital marketing experts from FRWD®, who will design and deploy real-life tests that capture immediate value as they equip your team with the tools and skills they need to extend your new digital capabilities. We’ll help you build internal processes that are fast, flexible, and adaptable, so you can take your marketing culture to an entirely new level of performance.  

       

       

       

      How We Can Help

      Marketing Effectiveness and Efficiency

      Marketing Effectiveness and Efficiency

      Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.

      More

      B2B Marketing

      B2B Marketing

      The fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.

      More

      Marketing Operating Model

      Marketing Operating Model

      Today's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results. 

      More

      Digital Marketing

      Digital Marketing

      An industry-revolutionizing standard for digital marketing

      More

      Client Results

      Case Study

      Video: A Marketing Transformation Puts a Software Leader Back on Top
      With revenue flattening the company made three key moves to reinvigorate sales

      Case Study

      Direct marketing excellence through experimental design
      We worked a major TV provider to launch a series of experimentally designed direct marketing campaigns that yielded increased response rates and added millions to the top and bottom line.
      See more

      Modern Marketing Insights

      Digital Strategy
      Too Much Marketing Technology, Too Little Impact
      Marketing leaders build tightly integrated systems that fuel growth, personalization, and real ROI.
      Brief
      Marketing Strategy
      New Life for Life Insurance: Revitalizing Industry Growth
      Aligning marketing and distribution can bridge the life insurance coverage gap and boost industry growth.
      Brief
      Cannes Lions 2024: Takeaways for Modern Marketers
      Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.
      Webinar
      A Field Guide to Modern Marketing
      As marketing groups contend with new channels and tech-intensive consumer behaviors, here’s how they can navigate the shifting landscape.
      Brief
      See more

      Our Modern Marketing Experts

      Headshot of Laura Beaudin

      Laura Beaudin Partner San Francisco

      Headshot of Philip Dowling

      Philip Dowling Partner Munich

      Headshot of Andreas Dullweber

      Andreas Dullweber Partner Munich

      Headshot of Kelly Edwards

      Kelly Edwards Partner Washington, DC

      Headshot of Sinead Fox

      Sinead Fox Partner London

      Headshot of Francine Gierak

      Francine Gierak Partner San Francisco

      Headshot of Clare Gordon

      Clare Gordon Partner London

      Headshot of Eileen Shy

      Eileen Shy Partner New York

      See more

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      FRWD® is a registered trademark of Bain & Company, Inc.

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