Next generation competition: driving innovation in telecommunications
Bain & Company digital broadband infrastructure study
Bain & Company was commissioned to undertake an objective analysis of the key trends in Europe's digital broadband infrastructure. The results of this study may hold insights for many of the key players in this evolving industry as they try to plan for developments over the next five years, anticipate the role of regulatory authorities and structure their investments accordingly.
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Building brands online
Bain & Company and the Interactive Advertising Bureau (IAB)
Consumer adoption of interactive media has been rapid and profound. But marketers, media and agencies have faced challenges in transforming their brand advertising strategies and practices for the new environment. Building Brands Online is a new study from Bain & Company and the Interactive Advertising Bureau (IAB) that addresses these issues and lays the foundation to develop successful strategies for branding in the digital space.
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