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      HBR.org

      How Corporate Purpose Leads to Innovation

      How Corporate Purpose Leads to Innovation

      The best innovations reinforce the company’s purpose and create mutual value for its key constituents.

      By Darrell Rigby, Zach First, and Mikaela Boyd

      • min read

      Article

      How Corporate Purpose Leads to Innovation
      en
      Authors
      • Headshot of Darrell Rigby
        Darrell Rigby
        Partner, Boston
      • Headshot of Zach First
        Zach First
        Partner, Los Angeles
      • Headshot of Mikaela Boyd
        Mikaela Boyd
        Partner, New York
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      First published in Νοέμβριος 2023
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      • Purpose
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