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      Infographic

      How Covid-19 Is Reshaping the Luxury Market

      The pandemic poses serious challenges to the industry. Here's how to manage through the crisis.

      By Claudia D'Arpizio, Federica Levato, Stefano Fenili, Fabio Colacchio, and Filippo Prete

      Infographic

      How Covid-19 Is Reshaping the Luxury Market
      en

      Luxury sales are falling across regions, and recovery patterns will vary

      Inside the numbers: 1 of 3

      In Q1, luxury saw steepest declines in China

      Inside the numbers: 2 of 3

      The luxury market could drop between 15% and 35% in 2020

      Inside the numbers: 3 of 3

      Luxury will continue to feel the effects in 2021 and beyond
      Read the Bain Brief

      Luxury after Covid-19: Changed for (the) Good?

      Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative and more purposeful.

      Related Insights

      Coronavirus

      The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

      Authors
      • Headshot of Claudia D'Arpizio
        Claudia D'Arpizio
        Partner, Milan
      • Headshot of Federica Levato
        Federica Levato
        Partner, Milan
      • Headshot of Stefano Fenili
        Stefano Fenili
        Partner, Milan
      • Fabio Colacchio
        Former Partner, Milan
      • Headshot of Filippo Prete
        Filippo Prete
        Associate Partner, Milan
      Contact us
      Related Industries
      • Luxury
      Coronavirus
      Brilliant Under Pressure: The Global Diamond Industry 2020–21

      Our tenth annual report looks at performance in 2019, reviews the effects of the Covid-19 pandemic in 2020, and updates our long-term outlook for the diamond industry through 2030.

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      Cash Management Practices to Weather a Downturn

      Take an honest look at the business, and decide where to improve.

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      The 2025 Chinese Personal Luxury Goods Market

      Recalibration, resurgence, and more selective consumers are edging China’s personal luxury market toward recovery.

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      Ramping Up Online Grocery without Breaking the Bank

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      Finding a New Longevity for Luxury

      After stabilizing in 2025, the industry can now reinforce its enduring value, according to the Bain-Altagamma Luxury Goods Worldwide Market Study.

      More
      First published in Απρίλιος 2020
      Tags
      • Coronavirus
      • Luxury

      How We've Helped Clients

      A Conglomerate Charts a New Global Strategy

      Read case study

      How Micro-battles Powered a Brand and Sales Lift at BeautyCo

      Read case study

      Omnichannel strategy boosts fashion company

      Read case study

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