Webinar How to Double B2B Sales Growth Bain experts outline three key ingredients for successful sales plays, why top companies view them as a system, and how to scale winning plays for sustainable commercial impact. By Jordan Lee, Eliza Kennedy, and Srikumar Ramanathan Webinar How to Double B2B Sales Growth en Read the Report Commercial Excellence and Revenue Growth Agenda 2025 The moves that define B2B winners Register for our webinars Sign up for upcoming webinars with Bain experts, and watch previous recordings of conversations on topics that matter to your business. First published in Σεπτέμβριος 2025 Tags Commercial Excellence Go-to-Market Strategy Sales and Marketing Sales Play System®