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How US Consumers Are Adopting Generative AI

Daily use of gen AI is becoming routine, but some mistrust lingers.

By Leah Johns, Natasha Sommerfeld, Joëlle de Montgolfier, and Florence Thienpont

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How US Consumers Are Adopting Generative AI
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Authors
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Natasha Sommerfeld
    Partner, Boston
  • Headshot of Joëlle de Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Florence Thienpont
    Senior Manager, Brussels
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First published in Δεκέμβριος 2025
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