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      Bala Parameshwaran

      Partner,

      Boston

      Specialized in helping clients realize the potential of digital transformation and innovation.

      Headshot of Bala Parameshwaran
      Get in touch

      About Bala

      Expertise

      • Retail
      • Technology

      Bala Parameshwaran is a member of our Technology & Analytics and Retail practices.

      Bala's work lies at the intersection of business and technology strategy. An expert on executing large digital transformation programs across industries, he has recently advised clients in the mass retail, general merchandise, restaurant, and discount sectors. 

      He is particularly versed in omnichannel digital commerce and marketing platforms; microservices and Cloud-native architecture; IT strategy and enterprise architecture; Agile and product management; and globally distributed delivery.

      Prior to joining us, Bala held senior technology roles at SapientRazorfish and Infosys. He previously worked as an analyst for Satyam Computer Services and as a consultant for another top firm.

      He holds an MBA from the Isenberg School of Management at the University of Massachusetts, Amherst, and a B.E. in Electronics and Communications from the University of Madras.

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      Recent Insights

      • “Updating Enterprise Technology to Scale to “AI Everywhere” ,” Technology Report, Σεπτέμβριος 2024, Report
      • “Technology in Retail: Escaping the Complexity Trap ,” Brief, Μάρτιος 2024
      • “The State of Unified Commerce: A Bain and Aptos Study,” Brief, Νοέμβριος 2023
      • “Digital Innovation: Getting the Architecture Foundations Right ,” Technology Report, Σεπτέμβριος 2023, Report
      • “ Retailers Benefit from Investing More in Customer-Related Technology,” Snap Chart, Απρίλιος 2023

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