Chad Baures
Director, FRWD,
About Chad
Expertise
- 15+ years of digital marketing and e-commerce consulting experience.
- Expert at optimizing paid-search and ecommerce platforms (Google, Amazon, Walmart, etc)
- Responsible for paid-search strategy, hands-on execution, optimization, and client training
- Experience across dozens of industries and retail categories
Chad Baures is a leader within FRWD@Bain's Digital Marketing and e-commerce groups.
He has more than 15 years of digital marketing and e-commerce consulting experience helping many of the world's top brands maximize revenue, improve ROI, and build teams.
Chad is responsible for strategy, hands-on execution, optimization, and training for our North American and Global advertising and e-commerce platforms, including Amazon, Walmart, Target, Flipkart, Google Ads, Bing Ads, Krogers, Instacart, and Criteo.
His client portfolio contains an array of industries, including toys, consumer goods, telco, consumer software, business products, higher education, travel, insurance, outdoor goods, consumer electronics, fashion, pet food, and health.
In his spare time, Chad races cars in an endurance racing series called WRL, where he has had many podium finishes at top road-racing tracks across the United States.