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Turn your sales strategy into a true plan of attack with Go-to-Market Transformation. We help you pinpoint market opportunities and deploy your commercial resources to achieve and sustain outstanding results.
Strong profit growth is good, but companies that manage to grow profits and revenue produce far higher total shareholder returns—our research shows a 1.7x differential.
Sustained revenue growth depends in large measure on the capabilities of your commercial organization. But because markets evolve so quickly most companies are hampered by go-to-market systems that have failed to keep pace. They face significant digital disruption, have outdated operating models, don’t actively manage their pricing strategy, fail to align sales capacity with the most promising opportunities, and struggle to transform their go-to-market system into a world-class engine of growth.
Go-to-Market Mobilizer is a comprehensive solution that spans every critical capability required for commercial success, from front-line performance management to sales capacity and deployment, account/territory/channel management, marketing, pricing, and more. We can help you realize impressive results, ranging from a 2x-3x increase in growth rate to a 10-20% run-rate decrease in sales costs to a 200-400 bps boost to margins.
We work closely with your teams to inspire buy-in and change selling behaviors, applying a proprietary, pragmatic approach that can help even the most complex companies get great results. We support these efforts with advanced analytics and an array of powerful digital tools.
Use our unique MoneyMap℠ tool to analyze market opportunities in more detail than ever, drilling down to the individual account and product level
Identify the gaps you need to address between the market opportunity and your resourcing model
Develop a blueprint that aligns your sales team with your market opportunity and run pilots to test key changes
Make the no-regret moves that garner quick wins across geographies, products/solutions, and priority customer segments
Increase in growth rate
Run-rate decrease in sales costs
Margin improvement
Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.
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