Skip to Content
  • Bureaux

    Bureaux

    Amérique du Nord et Amérique du Sud
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe, Moyen-Orient et Afrique
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Asie et Australie
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • Canada | Français

    Sélectionnez votre région et votre langue

    Global
    • Global (English)
    Amérique du Nord et Amérique du Sud
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Moyen-Orient et Afrique
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asie et Australie
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Page d’accueil Bain.fr
Founder's Mentality®
  • Overview
  • About
    Page d’accueil Bain.fr
    Founder's Mentality®

    About

    • About Founder's Mentality
    • About Micro-battles
  • Podcast
  • Book
  • Blog
  • Bureaux
    Menu principal

    Bureaux

    • Amérique du Nord et Amérique du Sud
      Bureaux
      Amérique du Nord et Amérique du Sud
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe, Moyen-Orient et Afrique
      Bureaux
      Europe, Moyen-Orient et Afrique
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Asie et Australie
      Bureaux
      Asie et Australie
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • Canada | Français
    Menu principal

    Sélectionnez votre région et votre langue

    • Global
      Sélectionnez votre région et votre langue
      Global
      • Global (English)
    • Amérique du Nord et Amérique du Sud
      Sélectionnez votre région et votre langue
      Amérique du Nord et Amérique du Sud
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Moyen-Orient et Afrique
      Sélectionnez votre région et votre langue
      Europe, Moyen-Orient et Afrique
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asie et Australie
      Sélectionnez votre région et votre langue
      Asie et Australie
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Menu principal
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Founder's Mentality®
Founder's Mentality®
  • Expertises Sectorielles
    • Expertises Sectorielles

      • Aerospace et Défense
      • Agroalimentaire
      • Chimie
      • Infrastructures, BTP et Matériaux de Construction
      • Grande Consommation
      • Services Financiers
      • Santé
      • Engins & Equipements Industriels
      • Media et Divertissement
      • Metals
      • Mining
      • Pétrole & Gaz
      • Papier et Emballage
      • Private Equity
      • Secteur Public
      • Distribution
      • Technologie
      • Télécommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Energies Renouvelables
  • Expertises Fonctionnelles
    • Expertises Fonctionnelles

      • Expérience Client
      • ESG
      • Innovation
      • Fusions et Acquisitions
      • Opérations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Stratégie
      • IA, Perspectives et Solutions
      • Technology
      • Transformation
  • Digital
  • Points de Vue
  • Carrières
    Recherches les plus fréquentes
    • Agile
    • Digital
    • Stratégie
    Vos recherches précédentes
      Pages récemment visitées

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Founder's Mentality Blog

      Seven Types of Yes

      Seven Types of Yes

      Use these seven types of yes to figure out what your people really mean when they say yes.

      Par James Allen

      • min

      Article

      Seven Types of Yes
      en

      In our business, we sometimes stumble on ways to describe behaviors that have gone un-named. Once named, we can set about reinforcing good behaviors and stopping bad ones.

      An example is my list of the seven types of yes. About 15 years ago, I was working with a multinational client, and as we sorted through the strategy, we were pleased to see that our meetings ended with a lot of head nodding. That convinced us that we were advancing the agenda. But after each meeting, we discovered this wasn’t true. The yeses we were getting weren’t the type of yeses we wanted. I interviewed each member of the working group about what they meant by yes and discovered that there are, in fact, seven types of yes.

      Here’s the list:

      1. Yes. I love it. Let’s go.
      2. Yes. It’s the best alternative. Let’s go.
      3. Yes. It’s the best alternative, but let’s consider how.
      4. Yes. It’s okay. But I like other options better.
      5. Yes. I’m nodding my head, but I’m not convinced.
      6. Yes. I’m nodding my head, but I’ll actively block after this meeting!
      7. No.

      The implications were clear to us. Types 1 and 2 were great types of yes. Type 3 was a constructive form of yes, but needed more work. Types 4–6 were all rubbish. They simply implied a vote to passively or actively block progress on the recommendation. Type 7 was at least clear. We then set about making sure we could define the types of yes implied by all the head nodding in meetings. Quite unashamedly, our little group was happy to clarify the type of yes their nodding implied, and all too often they joyfully announced they were nodding to a type 5 or 6 yes. At least we knew where we stood—and, to be frank, we wondered whether we had the right leaders on the team.

      Over the years, I have used this list multiple times and, unfortunately, it almost always comes in handy.

      I raise this here for a very simple reason—it is an example of the southward wind we call the curse of the matrix (and the rise of the no-men). This behavior—happily nodding your assent while actively considering your next moves to block the decision—is what happens in organizations that have allowed themselves to get bogged down in bad decision-making behaviors. In these blogs, we’ve offered up several actions to deal with this:

      • Embrace conflict: It is critical to recognize that a key purpose of good organizational design is to create conflict, most often between parts of the organization trying to capture the customer benefits of sameness and those trying to capture the customer benefits of difference.
      • Hold the Monday meeting to resolve conflicts: The issue isn’t conflict itself, but the speed of conflict resolution. A Monday meeting with the full team can clean up that week’s backlog of decisions and signal to the organization they have only four days to blame slow decision making.
      • Drive a stake through the heart of energy vampires: A lack of good decision making gives rise to the energy vampires—folks who patrol your organization sucking the life out of all your people by finding ways to say no or to slow action.
      • Get out from your desk and back in the field: Sometimes, leaders are part of the problem because they allow themselves to get locked behind their desks, forced into a box and stop going out to the field to solve the problems of the kings.

      Now, we offer you a fifth idea: Use these seven types of yes to figure out what your people really mean when they say yes. For the first 30 days, you’ll have fun realizing why so often things don’t happen quickly. For the next 30 days, you must only allow a yes to be a type 1–3 yes. In the final 30 days, you might want to consider the futures of all those type 4–7 head nodders. I’m pretty sure you’ve found your energy vampires.

      Learn more

      About the Founder's Mentality

      The three elements of the Founder's Mentality help companies sustain performance while avoiding the inevitable crises of growth.

      Auteurs
      • Headshot of James Allen
        James Allen
        Advisory Partner, London
      Contactez-nous
      Expertises fonctionnelles transverses
      • Stratégie
      Conduite du Changement
      Micro-battles and the Journey to Scale Insurgency

      Discrete, fast-moving initiatives bring focus to strategic choices and help companies rediscover the art of getting stuff done.

      Voir plus
      Stratégie
      The Founder's Mentality: How to Overcome the Predictable Crises of Growth

      The Founder's Mentality® can help businesses achieve lasting, profitable growth.

      Voir plus
      Stratégie
      Barriers and Pathways to Sustainable Growth: Harnessing the Power of the Founder's Mentality

      Some companies have been able to anticipate and address the internal obstacles to growth.

      Voir plus
      Founder's Mentality
      The Magic of Founder-led Companies

      Companies with their founder present performed twice as well as their peers in the S&P 500 over the past decade.

      Voir plus
      Stratégie
      Betting on the Future without a Plan B?

      Fewer than half of CEOs say their companies have what it takes to thrive in today’s volatile world.

      Voir plus
      First published in mars 2014
      Mots clés
      • Founder's Mentality
      • Stratégie

      Comment nous avons aidé nos clients

      Jump-starting innovation for a telecom solutions provider

      Lire l’étude de cas

      New products propel profitability for metals manufacturer

      Lire l’étude de cas

      An auctioneer makes a winning online bid

      Lire l’étude de cas

      Vous souhaitez continuer cette conversation ?

      Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

      Les points de vue de Bain : notre perspective sur des problématiques auxquelles sont confrontées les entreprises à travers le monde, envoyés chaque mois dans votre boîte de réception. 

      *J’ai lu la politique de confidentialité et j’accepte les conditions.

      Merci de lire notre politique de confidentialité.
      Bain & Company
      Contactez-nous Sustainability Accessibility Conditions d’utilisation Politique de Confidentialité Cookie Policy Mentions Légales Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contacter Bain

      Comment pouvons-nous vous aider ?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Voir tous les bureaux