The company repeated the success formula like a game even in M&A With expertise, the company pioneered markets and focused on high-performance areas first... and minimized the cost of business failure.

Merlin Entertainments Group Ltd of the U.K. recently announced a plan to build a Legoland by 2015 in Jungdo, located in Chuncheon, Gangwon-province. Since Merlin sounds unfamiliar, the industry seems to be quite surprised. Merlin has shown a dramatic growth within the short period of time to become the world’s second largest entertainment company. Now the company’s status has been raised to the extent that it even threatens the global company Walt Disney’s No.1 position.