Elle Yang
Partner,
Member of the firm’s Consumer Products practice, with a particular focus on digital and consumer-centric topics
À propos de Elle
Expertise
- 10+ years of firm experience across Greater China and EMEA
- Co-author of Tencent E-commerce Private Traffic Growth Model
- Co-author of Impact of COVID-19 on China Consumer Market
Elle Yang is a member of our Consumer Products and Digital practices.
She has extensive experience serving multinational and local clients in beauty, luxury, food and beverage sectors, and consumer health sectors. Her expertise spans cutting-edge areas including social media marketing, e-commerce acceleration, consumer-led brand growth, and future-back planning.
Besides her client work, Elle was also recognised as an Inspirational Leader in the Greater China office.
She holds a BA in global business and finance from Hong Kong University of Science and Technology.
Recent Insights
- “The 2025 Chinese Personal Luxury Goods Market,” Rapport, 28 janvier 2026
- “Asia-Pacific Consumer Products Report 2025,” Rapport, 13 novembre 2025
- “Is Your Brand Ready for TikTok Shop?,” Article, 27 août 2025