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      Case Study

      Pharma oncology growth strategy

      A leading player in the oncology market was seeking to grow in the face of increasing competition, regulation and other pressures. Bain created a framework to help the pharmaceutical company optimize its portfolio to support the company's revenue goals, and developed a plan for the company to close the revenue gap by making the most of its existing investments.

      • min read

      The Story

      The Situation

      • Pharma Co.* is a leading player in the oncology market and wants to grow and retain its competitive position
      • Oncology market is growing, but is increasingly competitive and increasingly impacted by payers/regulators
      • Pharma Co.'s current portfolio does not support revenue goals within oncology
      • Project prioritization is complex due to uncertainty of compounds having multiple indications
      • Existing process and tools are not effective for making strategic trade-offs for single compounds and entire portfolio

      Our Approach

      Improve the NPD process:

      The Recommendations

      Develop a framework to optimize portfolio decisions:

      The Results

      Plan developed to close the revenue gap:

      * We take our clients' confidentiality seriously. While we've changed their names, the results are real.
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