Commercial Excellence and Revenue Growth Agenda 2025
The moves that define B2B winners
Revenue growth leaders stand out in several respects. Our global survey finds that they deploy AI and related technologies at greater scale and that they excel at reaping value from AI, including cost efficiencies. They also tend to execute a data-driven, repeatable Sales Play System℠; apply dynamic pricing; and invest in long-term commercial productivity.
However, attaining further growth is not easy.
The biggest challenges are improving salesforce productivity, managing pricing pressures, and modernizing and adopting go-to-market technologies.
As tariffs tighten their grip on global commerce and more nations implement protectionist policies in 2025, holding fast to these themes will help commercial teams succeed in the face of such seismic shifts.
Sales Play System℠ is a service mark of Bain & Company, Inc.
Revenue growth leaders stand out in several respects. Our global survey finds that they deploy AI and related technologies at greater scale and that they excel at reaping value from AI, including cost efficiencies. They also tend to execute a data-driven, repeatable Sales Play System℠; apply dynamic pricing; and invest in long-term commercial productivity.
However, attaining further growth is not easy.
The biggest challenges are improving salesforce productivity, managing pricing pressures, and modernizing and adopting go-to-market technologies.
As tariffs tighten their grip on global commerce and more nations implement protectionist policies in 2025, holding fast to these themes will help commercial teams succeed in the face of such seismic shifts.
Sales Play System℠ is a service mark of Bain & Company, Inc.
