John Grudnowski
Advisor,
About John
Expertise
Highlights
- Founder of FRWD®
John Grudnowski is an advisor in our Digital and Customer Strategy & Marketing practices. He is also the founder of our digital marketing capability-builder FRWD®.
John focuses on driving digital marketing results and capability growth across our practices. He works with a range of global clients to create advantage in the age of the technology-driven consumer and advertising.
He has led FRWD® to generate more than $1B in measured top-line revenue growth as an innovation partner to global organizations and through its work with many insurgent brands. These have outpaced their category growth rates by more than 10 times over the past five years.
John is also an adjunct professor of marketing at the University of Minnesota Carlson School of Business, where he teaches an elective Integrated Marketing Communications class to prospective MBAs.
He holds a B.A. in Communications from Gustavus Adolphus College.
Recent Insights
- “Immediate Actions to Strengthen Your Marketing Plan,” Webinar, kwiecień 2020
- “Ample Data, Often Free, Can Predict Consumer Behavior Through the Covid-19 Crisis,” Brief, kwiecień 2020
- “Turning Measurement into a Marketing Advantage,” Snap Chart, kwiecień 2019
- “The Measurement Advantage,” Brief, marzec 2019
- “The Future of Marketing in Consumer Products,” Brief, listopad 2018