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      Philip Dowling

      Partner,

      Munich

      Global Head of Brand, Marketing and Sales for the Customer Strategy & Marketing Practice

      Headshot of Philip Dowling
      Get in touch

      About Philip

      Expertise

      • Consumer Products
      • Retail
      • Digital
      • Digital Marketing
      • Sales and Marketing

      Philip Dowling is Bain & Company’s Global Solution Lead for Brand, Marketing & Sales within the Customer practice. He is also a member of the leadership team for FRWD, Bain’s group of marketing specialists.

      A longtime career advisor to chief marketing officers and growth leaders, Philip works with clients across consumer products, retail, financial services, automotive, and sports. His focus spans marketing strategy and transformation, marketing effectiveness and efficiency, marketing technology, brand strategy, and digital commerce. He helps organizations accelerate growth by integrating creativity with the power of technology.

      Philip frequently writes about the evolving marketing landscape, with his work featured in publications such as Adweek, including the article “A Tale of Two Cannes: AI Optimism Masks Ad Industry’s Existential Crisis”, and on platforms including Accelerate with Google. He regularly speaks at corporate and industry events, including the Cannes Lions International Festival of Creativity.

      Beyond case work, he is actively involved in mentoring and is a member of the Bain Band.

      He lives in Munich with his wife and two sons.

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      Recent Insights

      • “Cannes Lions 2025: How Marketing Leaders Win,” Webinar, czerwiec 2025
      • “Cannes Lions 2024: Takeaways for Modern Marketers,” Webinar, czerwiec 2024
      • “Does a Purpose Help Brands Grow?,” The Visionary CEO’s Guide to Sustainability,listopad 2023, Brief
      • “Achieving Full-Potential Modern Marketing,” Webinar, marzec 2023
      • “Can Marketing Experimentation Become Your Superpower? ,” Brief, luty 2023

      In the News

      • “Bain & Company appoints Philip Dowling to lead global Brand, Marketing & Sales practice,” Press release, listopad 2025
      • “Top firms get ‘astounding’ AI boost,” Lions Daily News,czerwiec 2025, Lions Daily News

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