About Cesar Expertise AI, Insights, and Solutions Modern Marketing Sales and Marketing Demand Forecasting Dynamic Marketing Optimization Experimentation at Scale Recent Insights “Innovative Approaches to Measuring Creative Effectiveness,” Video, 八月 2023 “Creative: The Next Frontier of Marketing Optimization,” Video, 十二月 2022 “Marketing Budgets: Decisions, Data, and More Decisions,” Video, 一月 2022 “Using Technology to Help the World Sleep Better,” Video, 六月 2021 “Predicting Consumer Demand in an Unpredictable World,” HBR.org,十一月 2020, Article