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      How we can help

      Pricing Capability X-Ray

      Nothing boosts profits like smarter pricing. Pricing Capability X-Ray is a fast, flexible benchmarking tool that shows you how to bridge the gap betweenthe price you're getting and the price you could be getting.

      Pricing Capability X-Ray
      • Overview
      • What to Expect
      • Experience
      • Insights
      • Our Team
      • Related Offerings

      Using scores from a simple online assessment, Pricing Capability X-Ray measures your company’s pricing capabilities against a database of more than 2,700 others. The result is a holistic view spanning five critical dimensions: Pricing strategy, price setting, price getting, operating model and analytical capabilities.

      What to Expect

      What to Expect

      Detailed scorecards

      See how you measure up to peers and best-in-class leaders, and how different parts of your company compare with one another

      Shareable insights

      Spot trends and key data points easily and reach consensus on pricing priorities thanks to simple, clear data visualization

      Customized evaluations

      Our online self-assessment is tailored to fit the precise shape and goals of your organization, to provide the most relevant insights

      Continuous improvement

      More than just a snapshot, you’ll identify specific gaps so key decision-makers can take the right actions to improve your capabilities

      Our Experience

      Our Experience

      2,700+

      Companies in our proprietary benchmarking tool for comparing pricing capabilities

      Client Results

      Case Study

      Consistent pricing and direct selling boost TechCo’s gross margins

      We addressed multiple facets of TechCo’s pricing approach, helping the company launch processes and tools that lifted revenue by roughly 3% to 5%, while positioning TechCo to reap additional gains.

      Insights

      Pricing and Promotions
      The Pricing Is Right: Lessons from Top-Performing Consumer Companies
      Leading consumer companies have elevated their pricing practices in a handful of critical areas.
      Brief
      Pricing Capability X-Ray
      Dynamic Pricing: Building an Advantage in B2B Sales
      Pricing leaders use volatility to their advantage, capturing opportunities in market fluctuations.
      Brief
      Pricing Capability X-Ray
      Fit for Purpose: Adapt Your Forecasting Method to the Decision at Stake
      Ask a set of questions to guide the choice of model.
      Expert Commentary
      Accelerated Revenue Transformation
      Is Pricing Killing Your Profits?
      How the best B2B companies set and get the right price.
      Brief

      Featured Team Members

      Headshot of Mark Burton

      Mark Burton Partner Boston

      Headshot of Mukarram Bhaiji

      Mukarram Bhaiji Partner London

      Headshot of Nimit Mehta

      Nimit Mehta Partner New York

      Headshot of Stephanie Yee

      Stephanie Yee Partner Houston

      Christian Rohde Partner Copenhagen

      Headshot of Shounak Gadre

      Shounak Gadre Partner Mumbai

      Headshot of Chuck Davenport

      Chuck Davenport Partner Atlanta

      Headshot of Glen Williams

      Glen Williams Advisory Partner London

      See more

      Related Offerings

      B2B Pricing

      B2B Pricing

      Improve across five core capabilities to transform your pricing performance and boost your bottom line.

      More

      Pricing and Promotions

      Pricing and Promotions

      Our Promotions Accelerator helps drive profitability by combining data-driven analysis and strategy to deliver lasting impact.

      More

      Pricing Navigator

      Pricing Navigator

      Undisciplined pricing practices can erode your profitability—often invisibly. Pricing Navigator lets you take control of your entire pricing system, highlighting weaknesses and providing a simple, flexible platform to manage every element of your pricing strategy.

      More

      Dynamic Deal Guidance

      Dynamic Deal Guidance

      Dynamic Deal Guidance is a data-driven approach, rooted in business judgment, that allows your sales team to make profitable pricing decisions quickly, confidently, and consistently.

      More

      Pricing Value Roadmap

      Pricing Value Roadmap

      Pricing Value Roadmap assesses all your pricing capabilities, from your sales team’s motivations to the systems governing discount approvals. Use it to fix weak spots or completely redesign your pricing strategy.

      More

      Contract Optimizer

      Contract Optimizer

      Companies often leak profits through invisible holes in their contracting practices. Contract Optimizer spots those gaps so you can plug them, recapture lost revenue and continually improve your processes. 

      More
      See more

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