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      Article

      Customer Value Optimizer

      Customer Value Optimizer

      A data-led approach to growing revenue for insurers.

      • min read

      Article

      Customer Value Optimizer

      Insurers have access to more data than ever before, but few realize its full potential. Customer Value Optimizer helps you harness that data to win and retain customers, and to do more business with them along the way.

      Combined with effective change management, this collection of AI-driven smart engines uses multiple data sources to maximize customer value by delivering the right product to the right customer with the right message. Easy to deploy and scale, Customer Value Optimizer helps you utilize AI models, analyze customer segmentation, launch multiple campaigns, and excel at E2E lead management.

      You’ll achieve measurable results in just a few months and fully scaled benefits within a year. One leading Asian insurer recently used the Customer Value Optimizer model to double its conversion rate across all its channels.

      A data-led approach to growing insurance revenue

      Amid the current macroeconomic challenges, insurers must seize every opportunity to grow revenue. But most focus more on “new to company” customers for new business sales. Using data to improve cross-selling is difficult at scale, and too many promising leads are wasted due to a lack of monitoring and technology.

      Customer Value Optimizer helps companies find the value in their data sets, opening a lens that allows for a more structured approach. Powered in part by our firm's battle-proven capabilities in advanced analytics, it has delivered results for a wide range of insurers.

      Let us show you how to make Customer Value Optimizer work for your company.

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      From Laggard to Leader: Desjardins Evolves Member Centricity for the Digital Age

      We helped this Canadian financial institution meet members’ rising expectations and radically improve its Net Promoter Score—and its bottom line.

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      A New Demand Forecasting Approach Signals a Bottom-Line Boost

      By improving its algorithm, a consumer health company saw better accuracy, less excess inventory, and fewer disappointed customers.

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      Contact Us

      To receive more information about our diagnostic, please share your contact information and we will reach out to you.

      Thank you for contacting us. We will reach out shortly and look forward to connecting.

      Explore Bain's expertise in Insurance and learn how we can help your company

      Tags
      • AI, Insights, and Solutions
      • Insurance

      How We've Helped Clients

      From Laggard to Leader: Desjardins Evolves Member Centricity for the Digital Age

      Read case study

      Cost Transparency Helps Insurer Strengthen Tech Expense Management Capability

      Read case study

      Customer focus helps a P&C insurer grow

      Read case study

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