Offense is the best form of defense in the tech industry
by Bain partners Sam Israelit, Chris Brahm and Dianne Ledingham
Adversity always shuffles the deck in the tech industry, and the 2008-2009 downturn already shows signs of disruption that might create new winners in the future. While most companies are still reacting defensively to the recession, those that are aggressively preparing to go on the offense will not just survive the downturn; they will race ahead of the competition as the economy improves.
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Premium customers hold key to success in electric cars
The Times London, January 2010
by Bain partner John Smith
Most European governments are launching programs to urge more people to use electric cars, but just who is the customer? Surprisingly, it's not the eco-friendly 'green innovators' but the high-end eco-prestige customers who will lead the charge.
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