Forbes.com
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This article originally appeared on Forbes.com. Perhaps because it has been over a decade since the last recession, end-of-cycle predictions abound. Most seem to say that an economic downturn is just around the corner. Three-quarters of business leaders in the Fast Company Impact Council, for example, predict one within the next two years. Because we are in one of the longest macroeconomic bull cycles in modern history, many managers are uncertain about how they can prepare for this future. For anyone who joined the workforce within the last 12 years, growth is king and the only way is up. Those people have never experienced a downturn, and they risk somewhat naively repeating the mistakes of the past. Even those who have managed through a recession may find that their muscles for leading through hard times have atrophied. It may be difficult to know exactly when the downturn will hit, but it isn’t hard to know how business leaders can best prepare. Take the good example being set by one global, diversified industrial company. This organization is highly correlated with the business cycle, so executives are not waiting for the start of the downturn to force their hand. They are working now to dramatically lower their costs of operation. They began by carefully scoping their program to examine all components of their spending, from manufacturing to procurement to selling, general and administrative expenses (SG&A). Perhaps no surprise, when executives began to execute their strategy they quickly encountered serious resistance at multiple levels. Their carefully constructed analytical plan needed a heavy injection of change leadership. Their history wasn’t helping. Over the past decade a series of attempts to reduce complexity and rein in costs had fallen short. As a result, now faced with yet another round of cost cutting, the organization’s response ranged from skeptical at best to defeatist at worst. In order to achieve their cost ambition, the management team knew they would have to change some behaviors, starting with their own. They decided to emphasize five points that can be instructive to any business leader in such a situation.
When preparing for the next downturn, keeping a close eye on costs is critical. But the success or failure of any cost reduction program often comes down to changes in leadership posture and behavior. Are you ready to lead through the downturn? David Michels is a partner and director in Bain’s Zurich office and the leader of the firm’s global Results Delivery® practice. |