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Peak Protein? Not Even Close

Consumers—especially the young—still want a protein boost.

By Leah Johns, Joëlle de Montgolfier, Ian Weber, and Morenike Adewale-Sadik

  • First published on Ιουλίου 09, 2025

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Peak Protein? Not Even Close
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Busy waterfront market with food cart, ferry terminal, and hillside city skyline across the harbor
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Develop a deeper understanding of your customers, beyond their shopping baskets.
Authors
  • Headshot of Leah Johns
    Practice Vice President, Global Consumer Lab, Lisbon
  • Headshot of Joelle De Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Ian Weber
    Practice Executive Vice President
  • Headshot of Morenike Adewale-Sadik
    Associate Partner
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