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With Cookies Crumbling, Companies Must Regain Consumers’ Trust

Retailers and other consumer companies are pressed to rethink how they handle personal data and deploy digital marketing.

By Christine Removille, Grégoire Baudry, and Nikhil Raj

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With Cookies Crumbling, Companies Must Regain Consumers’ Trust
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Are You Ready for the New Era of Consumer Data?

The next phase of the data game is upon us. Winning will require a new playbook.
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