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      Andy Pierce

      Partner,

      Chicago
      Headshot of Andy Pierce
      Get in touch

      About Andy

      Expertise

      • Customer Experience
      • Sales and Marketing
      • Purpose

      Andy Pierce is a member of our Customer Strategy & Marketing practice and the firm's global lead for Value Proposition Innovation & Design.

      With more than 30 years of experience in brand, marketing and growth strategy, Andy focuses on helping clients accelerate value by becoming more customer-led and digitally-centric. He has advised clients across industries, including technology, telecommunications, media and entertainment, consumer products and retail.

      Andy’s most recent advising achievements include:

      • Leading the customer-centric transformation of a leading Telco including new service development, MVP, launch and scale 
      • Creating the customer retention strategy for a national wireless carrier, leading to .05% decrease in churn ($500M in revenue)

      Prior to joining us, he was the president of another top consulting firm.

      Andy holds an MBA from the Northwestern University Kellogg Graduate School of Management and an A.B. from Dartmouth College.

      Outside Bain, Andy is the Vice Chairman of the Board of Family Promise, which strives to help families experiencing homelessness, as well as low-income families, achieve sustainable independence.

      In his personal time, he enjoys skiing, running, biking and dog-walking.

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      Recent Insights

      • “Microfactories: The Back-to-Local Moment,” Brief, Οκτώβριος 2025
      • “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, Ιούνιος 2025
      • “Why Loyalty Programs Fail,” Harvard Business Review,Σεπτέμβριος 2024, Article
      • “Customer Experience Transformation for a New Era,” Article

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