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      Cassy Reichert

      Practice Vice President,

      São Paulo
      Headshot of Cassy Reichert
      Get in touch

      About Cassy

      Expertise

      • Customer Experience
      • Diversity, Equity & Inclusion
      • Sustainability

      Cassy Reichert is a Vice President in our Customer Experience practice. 

      With nearly two decades of Bain consulting experience, Cassy is a recognized leader in customer experience transformations and the Net Promoter System℠, helping companies create lasting economic value through customer loyalty. She has also played leadership roles within our Sustainability and Diversity, Equity & Inclusion practices. 

      Prior to joining Bain, Cassy worked in investment banking at UBS. She holds an MBA from Harvard Business School and graduated from University of Pennsylvania with a BA in international relations and political science.

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      Recent Insights

      • “Customers Want Relationships, Not Just Easy Experiences,” Brief, Απρίλιος 2025
      • “The Business of Belonging,” Report, Νοέμβριος 2023
      • “Making Business Do Better for Everyone,” The Visionary CEO’s Guide to Sustainability,Νοέμβριος 2023, Brief

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