Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Argentina | Español

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial y Defensa
    • Agroindustria
    • Químicos
    • Construcción e Infraestructura
    • Productos de Consumo
    • Servicios Financieros
    • Salud y Ciencias de la Vida
    • Maquinaria y Equipo Industrial
    • Medios y Entretenimiento
      Industries
      Medios y Entretenimiento
      • Media Lab
    • Metales
    • Minería
    • Petróleo y Gas
    • Papel y Empaque
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Sector Público y Social
    • Retail
    • Tecnología
    • Telecomunicaciones
      Industries
      Telecomunicaciones
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Viajes y Turismo
    • Servicios Públicos y Energías Renovables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreras
    Main menu

    Carreras

    • Trabaja con Nosotros
      Carreras
      Trabaja con Nosotros
      • Find Your Place
      • Nuestras Áreas de Trabajo
      • Equipos Integrados
      • Estudiantes
      • Internships & Programs
      • Eventos de Reclutamiento
    • La Vida en Bain
      Carreras
      La Vida en Bain
      • Historias Profesionales
      • Nuestra Gente
      • Dónde Trabajamos
      • Apoyando tu Crecimiento
      • Grupos de Afinidad
      • Beneficios
    • Impact Stories
    • Nuestro Proceso
      Carreras
      Nuestro Proceso
      • Qué Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Argentina | Español
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aeroespacial y Defensa
      • Agroindustria
      • Químicos
      • Construcción e Infraestructura
      • Productos de Consumo
      • Servicios Financieros
      • Salud y Ciencias de la Vida
      • Maquinaria y Equipo Industrial
      • Medios y Entretenimiento
      • Metales
      • Minería
      • Petróleo y Gas
      • Papel y Empaque
      • Private Equity
      • Sector Público y Social
      • Retail
      • Tecnología
      • Telecomunicaciones
      • Transporte
      • Viajes y Turismo
      • Servicios Públicos y Energías Renovables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Technology Report

      AI Changes Big and Small Computing

      AI Changes Big and Small Computing

      Data centers will get bigger, while more processing will move closer to the edge.

      By Arjun Dutt, Paul Renno, and Velu Sinha

      • min read
      }

      Report

      AI Changes Big and Small Computing
      en
      Executive Summary
      • AI’s voracious appetite for computing power will spur growth in data centers, from today’s 50–200 megawatts to more than a gigawatt.
      • AI will also transform edge computing, as small, domain-specific language models will support tasks requiring lower latency.
      • These changes will strain already-stressed supply chains as leaders vie for resources, especially labor and electricity.
      • As data centers and edge computing evolve, enterprises may need to reassess market positions and revisit strategic ambitions.

      This article is part of Bain's 2024 Technology Report.

      Explore the report

      AI’s need for computing power will radically expand the scale of large data centers over the next five to 10 years. Today, big data centers run by hyperscale cloud service providers range from 50 megawatts to more than 200 megawatts. The massive loads demanded by AI will lead these companies to explore data centers in the 1 gigawatt and higher range. That will have huge implications on the ecosystems that support these centers (including infrastructure engineering, power production, and cooling), and affect market valuations. The architectural requirements for achieving the necessary computing, electrical power, and cooling density for gigawatt data centers will influence the design of many smaller data centers (see Figure 1).

      Figure 1
      Data center requirements will rise significantly to meet AI’s computing demands

      The ubiquity of AI will also change the nature of edge computing. Domain-specific language models—smaller, simpler, and optimized for specific purposes—will be necessary to handle computing loads that may require faster response, lower latency, or are able to use a simpler model due to a narrow focus. Innovation at the edge will extend to the form factor of user devices, which will also change to meet the needs of people engaging with AI.

      The implications of these changes will be transformative across a number of critical dimensions, including speed of technology development, sector leadership, power generation and consumption, construction and industrial supply chains, environmental considerations, market economics, national security interests, and financing and investment. To remain in the top tier of the market, leaders will need to make unprecedented levels of investment in technology infrastructure. If large data centers currently cost between $1 billion and $4 billion, costs for data centers five years from now could be between $10 billion and $25 billion.

      Strain on resources

      The power demands and price tags of these large data centers will impose limits on how many can be built and how quickly. The scramble to acquire AI resources is already creating extreme competition for resources at the high end of the market, and growing data center requirements will further strain capabilities.

      Power consumption is one critical example. Utilities are already fielding requests from hyperscaler customers to significantly expand electrical capacity over the next five years. Their needs will compete with rising demand from electric vehicles and re-shoring of manufacturing, stressing the electric grid. Growth in electricity demand has been essentially flat for the last 15 to 20 years, but investments to expand and strengthen the grid and add new power sources (including on-site generation and renewables) will need to increase significantly.

      Infrastructure providers and technology supply chains, including networking, memory, and storage, are also investing to meet the demands for high-performance compute from hyperscalers, digital service companies, and enterprises. Large data centers will push the limits and unleash innovation in physical design, advanced liquid cooling, silicon architecture, and highly efficient hardware and software co-design to support the rise of AI.

      Large data centers are major construction efforts, requiring five years or more. Demand for construction and specialized laborers—as many as 6,000 to 7,000 workers at peak levels—will strain the labor pool. Labor shortages in electrical and cooling may be particularly acute. Many projects occurring at once will stress the entire supply chain, from laying cables to installing backup generators.

      Innovation at the edge

      As companies weigh the trade-offs between cloud and edge computing for AI, deciding where to handle inferencing is critical. One consideration is how closely to focus on specific domains and specific tasks, in order to use better curated and more focused data to build targeted models that reduce the compute infrastructure burden.

      Another issue is how to move more computing power closer to the edge for AI in environments with low tolerance for latency, like autonomous driving. The rise of smaller models and specialized compute capable of running these models at the edge are important steps in this direction. Meanwhile, the industry is rapidly developing new form factors for the edge, including edge AI servers, AI PCs, robots, speakers, and wearables.

      Preparations for expansion

      The changing nature of data centers and edge computing increases the likelihood of AI reshuffling the technology sector and establishing a new order for the next era. Enterprises across the sector should be examining their market position and rethinking strategic ambitions to ensure they remain competitive in their chosen domains.

      • Cloud and data center service providers. The overriding challenge for large players at this end of the market will be to find ways for their AI capabilities to meet the future demands of their customers. Providers will need to decide what to deliver as a service and what to provide as enabling technologies at the industry level. Their efforts will also center on accelerating model development and working through the supply chain to construct large and distributed data centers. This will require the ability to refocus on compelling opportunities, build capabilities rapidly, and form partnerships that strengthen the platform. Meta, for example, is competing with OpenAI, Alphabet, and others to secure a leadership role in large language models. To support these ambitions, Meta has massively increased the scale of its compute capacity over the past two years. Meta has also released Llama as an open-source language model, to serve as an enabler in the broader ecosystem.
      • Infrastructure providers. AI workloads require more specialization than prior generations of compute. Companies that design and manufacture servers, networks, storage, cooling, power, cabling, and all the other elements that go into building a data center will need to design their products to support AI. They will develop scale solutions to optimize compute and the performance of AI software. These companies also play significant roles in the delivery of infrastructure and services to customers. Accelerating the time to market of AI is an important opportunity for enterprises.
      • Software providers will continue infusing AI into their core products to remain competitive. Increasingly, their business will need to focus on capturing and interpreting data insights while optimizing language models to deliver better (and faster) outcomes for customers. These aspects of their business will complement each other as software vendors build up their capabilities to augment the skills of their customers’ workforce.
      • Edge device makers will find ways to capitalize on innovation across the ecosystem, testing new form factors and interfaces, and using AI to increase personalization across devices. Sorting out users’ privacy preferences will be critical to boosting adoption rates.
      • Data center supply chain providers have a formative opportunity to reshape their roles in the market as mega centers proliferate and edge computing evolves. These players will focus on building capacity to scale and developing meaningful partnerships with engineering firms that can help meet the challenges of large data centers and more sophisticated edge computing.

      As hyperscalers and other large companies plan for the large data centers necessary to accommodate AI’s needs, additional factors will also require consideration. Paramount among these may be the investment requirements, as companies compete for funding of many massive projects at once. Stresses on the power grid are another area where companies have limited direct control. They may also have to manage the environmental implications of expanding data centers and electricity usage, including the effect on their carbon footprints and emission-reduction promises. The challenges are broad and complex, but as the global race to win in AI heats up, no company in this ecosystem can afford to stand by and wait; the time to act is now.

      Read the Next Chapter

      Prepare for the Coming AI Chip Shortage

      Read our 2024 Technology Report

      Download the PDF Explore the report

      More from the report

      • Commercializing Innovation

      • Investing in a Shifting Market

      • Scope M&A

      • Sovereign AI

      • Top AI Functions

      • The AI Opportunity

      • Big and Small Computing

      • The AI Chip Shortage

      • The Software Cycle

      • AI in Tech Services

      • Deploying Generative AI

      • Software Development Efficiency

      • Customer Success

      • AI Everywhere

      Authors
      • Headshot of Arjun Dutt
        Arjun Dutt
        Partner, San Francisco
      • Headshot of Paul Renno
        Paul Renno
        Partner, San Francisco
      • Headshot of Velu Sinha
        Velu Sinha
        Partner, Austin
      Related Industries
      • Technology
      Related Consulting Services
      • AI, Insights, and Solutions
      • Digital
      How We Can Help
      • Artificial Intelligence
      Technology Report
      Quantum Computing Moves from Theoretical to Inevitable

      Quantum will likely become part of a mosaic, working with classical computing to solve big problems.

      Read more
      Technology
      Software M&A

      The good news: Most deal best practices still apply to AI acquisitions.

      Read more
      Artificial Intelligence Insights
      What Business Leaders Need to Know About AI Sovereignty

      Aligning business strategy with national AI priorities is necessary to compete and scale.

      Read more
      Artificial Intelligence Insights
      The Rise of the Canadian Venture Scientist

      This is Canada’s moment to turn AI pioneers into venture builders.

      Read more
      Technology Report
      How Can We Meet AI’s Insatiable Demand for Compute Power?

      Technological innovation, new revenue, and public support may be needed to fund and supply enough electricity.

      Read more
      First published in septiembre 2024
      Tags
      • AI, Insights, and Solutions
      • Artificial Intelligence
      • Artificial Intelligence Insights
      • CIO Insights
      • Digital
      • Technology
      • Technology Report

      How We've Helped Clients

      Helping a Midsize ERP Player Compete against the Giants

      See more related case studies

      Aggressively growing an IT service provider with a high-performance culture

      See more related case studies

      Electronics manufacturer increases value of CRM investment

      See more related case studies

      Want to continue the conversation

      We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices