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      IndustryWeek

      Five Pricing Myths You Should Avoid At All Cost

      Five Pricing Myths You Should Avoid At All Cost

      Industrial manufacturers and suppliers usually have far more pricing flexibility than they realize.

      By Stephen Mewborn and Justin Murphy

      • min read

      Article

      Five Pricing Myths You Should Avoid At All Cost
      en
      Authors
      • Headshot of Stephen Mewborn
        Stephen Mewborn
        Partner, Chicago
      • Headshot of Justin Murphy
        Justin Murphy
        Partner, San Francisco
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      Pricing is one of the quickest-acting tools available to executives, making it critical to any tariff response plan.

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      Smarter Bank Pricing in the Age of AI

      Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

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      Can Industrial Distributors Sustain Sky-High Margin Growth?

      Profits exploded over the last few years. But falling input prices could squeeze margins soon.

      Read more
      First published in diciembre 2014
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      How a Pharmaceutical Services Company Mastered the Art of Value Pricing

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