Seunghoon Bae

Seunghoon is a member of our Consumer Products and Retail practices.

He works with leading companies in beauty, food, and retail, focusing on long-term growth strategies, market-entry, and value creation planning (VCP). Seunghoon has been instrumental in driving impact for major clients, including securing Bain’s partnership with Korea’s top beauty company and leading governance restructuring for a leading platform company. His expertise ensures clients remain competitive in fast-evolving markets.

Beyond his client engagements, Seunghoon actively supports Bain’s growth in the consumer and retail sectors by driving internal initiatives and collaborating on regional strategy development. He is also deeply involved in fostering a collaborative office culture, contributing to training programs and knowledge-sharing efforts that enhance team capabilities.

Seunghoon holds an MBA from the Haas School of Business, University of California, Berkeley, and a Bachelor of Business Administration from Seoul National University.

Outside of work, Seunghoon is a PADI-certified scuba diver, a member of MENSA Korea, and a proud recipient of the U.S. Army’s Army Commendation Medal.