Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Colombia | Español

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial y Defensa
    • Agroindustria
    • Químicos
    • Construcción e Infraestructura
    • Productos de Consumo
    • Servicios Financieros
    • Salud y Ciencias de la Vida
    • Maquinaria y Equipo Industrial
    • Medios y Entretenimiento
      Industries
      Medios y Entretenimiento
      • Media Lab
    • Metales
    • Minería
    • Petróleo y Gas
    • Papel y Empaque
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Sector Público y Social
    • Retail
    • Tecnología
    • Telecomunicaciones
      Industries
      Telecomunicaciones
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Viajes y Turismo
    • Servicios Públicos y Energías Renovables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreras
    Main menu

    Carreras

    • Trabaja con Nosotros
      Carreras
      Trabaja con Nosotros
      • Find Your Place
      • Nuestras Áreas de Trabajo
      • Equipos Integrados
      • Estudiantes
      • Internships & Programs
      • Eventos de Reclutamiento
    • La Vida en Bain
      Carreras
      La Vida en Bain
      • Historias Profesionales
      • Nuestra Gente
      • Dónde Trabajamos
      • Apoyando tu Crecimiento
      • Grupos de Afinidad
      • Beneficios
    • Impact Stories
    • Nuestro Proceso
      Carreras
      Nuestro Proceso
      • Qué Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Colombia | Español
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aeroespacial y Defensa
      • Agroindustria
      • Químicos
      • Construcción e Infraestructura
      • Productos de Consumo
      • Servicios Financieros
      • Salud y Ciencias de la Vida
      • Maquinaria y Equipo Industrial
      • Medios y Entretenimiento
      • Metales
      • Minería
      • Petróleo y Gas
      • Papel y Empaque
      • Private Equity
      • Sector Público y Social
      • Retail
      • Tecnología
      • Telecomunicaciones
      • Transporte
      • Viajes y Turismo
      • Servicios Públicos y Energías Renovables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      How We Can Help

      MyCX℠

      MyCX℠

      MyCX is an all-in-one subscription for customer experience excellence, designed to help you assess and advance your company’s CX capabilities. Develop deeper expertise by learning from CX leaders and peers.

      MyCX℠
      • Overview
      • MyCX Roadmap & Accreditation
      • MyCX Training & Certification
      • MyCX Community
      • Our Team
      • Insights
      • Related Offerings

      Over the past several decades, through multiple economic cycles and ever-evolving customer expectations, we’ve helped more than 3,600 companies transform the customer experience. As part of our industry-leading Customer Experience practice, MyCX℠ is a multi-faceted subscription service that includes accreditation, training and certification, peer networking, and more.

      MyCX Roadmap & Accreditation

      MyCX Roadmap & Accreditation

      Providing a first-rate customer experience is a powerful way to drive growth. But many leaders struggle to understand just how their organizations compare on this critical capability. With an evidence-based methodology and a clear overview of where you stand, our unbiased CX Roadmap and Accreditation process helps you accurately assess your company’s CX capabilities. Certify and benchmark your current approach against global best practices so you can identify actionable opportunities for CX improvements and grow your business faster.

      What's included
      • A detailed report on your full current capabilities 
      • A 12-month roadmap of prioritized initiatives
      • A workshop on developing the roadmap into your prioritized initiatives
      • Benchmarks that highlight gaps to best-in-class
      • An accreditation badge to share publicly

      MyCX Training & Certification

      MyCX Training & Certification

      Elevate every facet of customer experience by mobilizing your entire organization's collective talents and abilities. Train yourself and your teams on CX and NPS fundamentals, inspire behaviors that support positive change, and learn how to deliver exceptional customer experiences and grow your business faster.

      What's included
      • Flexible, on-demand access to our seven core CX certificate programs and courses (see below)
      • These 1- to 3-hour courses include a mix of videos, reading, knowledge checks, case studies, and interactive exercises.
      • Designed for real-world applications
      • Become part of a vibrant social and professional network that provides additional training and development resources, career opportunities, and much more.

      The Course List

       
      1. Winning through customer experience: CX and NPS fundamentals
      2. Customer insights and analytics
      3. Earned growth and customer economics
      4. Customer strategy
      5. Customer experience design
      6. Executing change
      7. Customer journey management

       

      v1-3_MyCX_LearnerBadge_701x701_Logo.png

      MyCX Community

      MyCX Community

      No company is an island. Accelerate your progress by joining the NPS Loyalty Forum, a community of the world’s best CX leaders. Learn from a global network of peers and CX experts, access the latest case studies, best practices, and tools, and get immediate feedback on your action plans.

      What's included
      • Year-round in-person NPS Loyalty Forum events
      • A dedicated Bain mentor to advise you
      • A hand-chosen CX peer to learn from 
      • Community small groups
      • Additional CX community programming (webinars, events, etc.)
      NPS® Loyalty Forum

      Meet the MyCX Leadership

      Headshot of Paul Smith

      Paul Smith Senior Director, MyCX Toronto

      • Banking
      • Customer Experience
      • CX Transformation: Tech & Data
      • Modern Marketing
      Headshot of Erin Wallace

      Erin Wallace Director, MyCX Washington, DC

      • Customer Experience
      • CX Transformation: Tech & Data
      • Sales and Marketing

      Insights

      Weight-Loss Drug Users Spend Less on Groceries, Fast Food
      GLP-1 drugs result in notable drops in food spending. By 2030, as many as one in four Americans may have tried them.
      Snap Chart
      Pursue Repeatable Models: Sunny Verghese, CEO & Co-Founder, Olam
      How do you grow a bold idea into a global agribusiness leader… and then reimagine it all over again? 
      Founder's Mentality: The CEO Sessions
      AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience
      Beyond efficiency, AI helps create a more personalized experience that delivers a triple play of customer loyalty, employee engagement, and revenue growth.
      Brief
      The Customer Loyalty Metrics That Matter Most for B2B Companies
      Mining customers’ perceptions of the brand, account relationships, and joint projects inform the best next actions to foster loyalty and long-term growth.
      Snap Chart

      Related Offerings

      Customer Experience

      Customer Experience

      Deliver a triple play of results: happier customers, employees and shareholders

      Read more

      Net Promoter System®

      Net Promoter System®

      Focus on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.

      Read more

      Customer Episode Design

      Customer Episode Design

      A proven way to transform the customer experience, at scale

      Read more

      Customer Experience Analytics

      Customer Experience Analytics

      The data you need to create superior customer experiences is now at your fingertips. Customer Experience Analytics integrates customer and operational data and provides an attractive, dynamic interface that makes analysis fast and easy.

      Read more

      Want to continue the conversation

      We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices