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      How we can help

      Sustained Commercial Productivity

      Faced with economic uncertainty, most companies focus on cost rather than ROI. Leaders balance offense and defense and take specific actions to sustain and enhance their commercial productivity.

      Sustained Commercial Productivity
      • What to Expect
      • Insights
      • Featured Team Members
      • Related Offerings

      High interest rates, softening demand, and prolonged economic uncertainty are taking a toll on many companies. Stakeholders are advocating for reduced—or, at best, flat—commercial spending, while talent gaps also hamper many companies’ go-to-market ambitions.

      But an elite group of companies, about one in 20, buck these trends and sustain their commercial productivity. We can help you join them, so that you spot often-counterintuitive opportunities and execute the sales plays that capture them. Whether your focus is on product-led growth or a more traditional salesforce-led model, we’ll help you consistently achieve superior ROI, guided by an outside-in analysis of the potential upside to your sales and marketing spend. 

      What to Expect

      What to Expect

      Data-driven visibility

      Understand your productivity position at the customer and product level, what drives profitability and growth, and how your reps perform on a range of benchmarks.

      Sustained improvement

      Optimize your go-to-market model to consistently overachieve your strategic goals, get the most from front-line reps, and ensure future-proof and efficient sales support

      Fast results

      Achieve quick wins through superior pricing and margin management as you ultimately increase go-to-market productivity 20-40%, boost pipeline generation by 15-20%, and improve profitability.

      Insights

      Executive Survey: AI Moves from Pilots to Production
      As AI becomes a top priority, businesses are scaling faster, seeing more impact—and preparing for disruption.
      Brief
      Better Questions, Better Sales Calls
      Top reps dig deep even when the deal doesn’t close on the first contact.
      Snap Chart
      Growth Leaders Redefine Productivity
      Bain partners share how today's top companies are turning efficiency into strategic advantage.
      Webinar
      The Customer Loyalty Metrics That Matter Most for B2B Companies
      Mining customers’ perceptions of the brand, account relationships, and joint projects inform the best next actions to foster loyalty and long-term growth.
      Snap Chart

      A Closer Look

      Sustained Productivity Creators Are Rare

      Across industries, the number of companies that grow sales disproportionate to their sales and marketing expenses constitute an elite club.

      Featured Team Members

      Headshot of Jordan Lee

      Jordan Lee Partner San Francisco

      Headshot of David Schottland

      David Schottland Partner New York

      Headshot of Jens Friis Hjortegaard

      Jens Friis Hjortegaard Partner Copenhagen

      Headshot of Tanguy Morin

      Tanguy Morin Partner Singapore

      Headshot of Andrey Voytenko

      Andrey Voytenko Expert Associate Partner San Francisco

      Peter Henle Partner Boston

      Headshot of Kristina Luquist

      Kristina Luquist Partner San Francisco

      Get in touch with us.

      Please fill out this form for further information on Sustained Commercial Productivity and get in touch with our team directly.

      Thank you for reaching out. We look forward to connecting with you!

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      Go-to-Market Strategy

      Go-to-Market Strategy

      Enhance every element of your commercial functions to deliver top and bottom line growth

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      Sales Play System®

      Sales Play System®

      Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

      Read more

      ProfitCube℠

      ProfitCube℠

      As critical as profitability is, it’s often difficult to understand exactly where profits come from. ProfitCube helps you both analyze your profitability and take actions to improve it.

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      Go-to-market Transformation

      Go-to-market Transformation

      Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

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      ProfitCube℠ is a service mark and Sales Play System® is a registered trademark of Bain & Company, Inc.

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