Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Colombia | Español

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial y Defensa
    • Agroindustria
    • Químicos
    • Construcción e Infraestructura
    • Productos de Consumo
    • Servicios Financieros
    • Salud y Ciencias de la Vida
    • Maquinaria y Equipo Industrial
    • Medios y Entretenimiento
      Industries
      Medios y Entretenimiento
      • Media Lab
    • Metales
    • Minería
    • Petróleo y Gas
    • Papel y Empaque
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Sector Público y Social
    • Retail
    • Tecnología
    • Telecomunicaciones
      Industries
      Telecomunicaciones
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Viajes y Turismo
    • Servicios Públicos y Energías Renovables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • Private Equity Report
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreras
    Main menu

    Carreras

    • Trabaja con Nosotros
      Carreras
      Trabaja con Nosotros
      • Find Your Place
      • Nuestras Áreas de Trabajo
      • Equipos Integrados
      • Estudiantes
      • Internships & Programs
      • Eventos de Reclutamiento
    • La Vida en Bain
      Carreras
      La Vida en Bain
      • Blog: Inside Bain
      • Historias Profesionales
      • Nuestra Gente
      • Dónde Trabajamos
      • Apoyando tu Crecimiento
      • Grupos de Afinidad
      • Beneficios
    • Impact Stories
    • Nuestro Proceso
      Carreras
      Nuestro Proceso
      • Qué Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Colombia | Español
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries

    • Industries

      • Aeroespacial y Defensa
      • Agroindustria
      • Químicos
      • Construcción e Infraestructura
      • Productos de Consumo
      • Servicios Financieros
      • Salud y Ciencias de la Vida
      • Maquinaria y Equipo Industrial
      • Medios y Entretenimiento
      • Metales
      • Minería
      • Petróleo y Gas
      • Papel y Empaque
      • Private Equity
      • Sector Público y Social
      • Retail
      • Tecnología
      • Telecomunicaciones
      • Transporte
      • Viajes y Turismo
      • Servicios Públicos y Energías Renovables
  • Consulting Services

    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights

    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • Private Equity Report
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About

    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Article

      Valorizzazione di un sistema di customer relationship management

      Valorizzazione di un sistema di customer relationship management

      Developing a system of customer relationship management.

      By Piero Galli

      • min read

      Article

      Valorizzazione di un sistema di customer relationship management
      en

      Developing a system of customer relationship management.

      Download PDF

      Related Consulting Services
      • Sales and Marketing
      • Strategy
      Strategy
      After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next?

      Based on Bain’s 10 years of research, five themes describe the progress and challenges of earning customers’ advocacy in an increasingly digital experience.

      Read more
      Strategy
      Selling Sustainability Means Decoding Consumers

      We asked more than 23,000 global consumers what they really want. What we found will surprise you.

      Read more
      Strategy
      A New CFO–CMO Collaboration Paradigm

      How Italian companies can unleash the potential of marketing to boost corporate performance.

      Read more
      Strategy
      Are You Ready for the New Era of Consumer Data?

      The next phase of the data game is upon us. Winning will require a new playbook.

      Read more
      Strategy
      Work before Play: Americans See a Long Road Ahead

      Americans expect to go back to work long before they resume nonessential shopping, dining out or traveling.

      Read more
      First published in julio 2002
      Tags
      • Sales and Marketing
      • Strategy

      How We've Helped Clients

      Designing a Sales Compensation Plan Based on an Unusual Metric

      See more related case studies

      Customer segmentation aligns TelecomCo's growth strategy with consumers' needs

      See more related case studies

      Food Co. jump-starts growth with return to core brands

      See more related case studies

      Want to continue the conversation

      We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read and understand Bain’s Privacy Notice.

       Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices