Lukas Wels

Lukas Wels is a member of our AI, Insights & Solutions and Customer Experience practices, and an active contributor to our Financial Services and Retail practices.

He helps clients drive innovation and growth by becoming more customer-led, digitally centric, and AI-enabled—building sustained competitive advantage through value proposition innovation, customer-led growth, product development, and experience design, including the Net Promoter System. Lukas has built multiple new businesses and products at Bain that later became standalone companies, and he leads multidisciplinary teams of strategists, designers, developers, data scientists, and product managers.

Lukas has worked in our Copenhagen and San Francisco offices, bringing a global lens to his work with experience across Europe, Asia, and Latin America. He advises clients across various industries and has recently led customer transformation and business-building efforts in the financial services and quick-service restaurant sectors.

Before joining Bain, Lukas led customer analytics and growth at a Y Combinator–backed startup in Kuala Lumpur and held venture development roles at Rocket Internet in Europe. He holds a Master of Science in International Management (with highest distinction) and a CEMS Master in International Management from the University of Cologne and Fundação Getulio Vargas (FGV) EAESP São Paulo. He also studied abroad at Fudan University in Shanghai.

Outside of work, Lukas is an avid skier and enjoys working out, hiking, and listening to technology podcasts.