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Dynamic Marketing Optimization

CMOs have more money to invest—and more data to crunch—than ever before. But they readily admit that much of the $1 trillion they spend globally on marketing is ineffective, or wasted. The solution is to focus more on orchestration and less on sophistication, balancing analytics with operational and organizational capabilities. That's what Bain Dynamic Marketing Optimization delivers. The result: better focus and execution, and a 10%–25% boost in ROI.

Why Bain

Why Bain

We have unparalleled experience and expertise, having completed more than 1,200 marketing excellence engagements around the world.
Our focus on integrated decision making eliminates the fragmentation, manual processes and weak collaboration that often hamper marketing effectiveness.
Bain’s deep bench of talent in advanced analytics, Test for Results, Agile development, go-to-market strategy and related disciplines assures that your marketing optimization is supported by a full complement of related capabilities.

Notre impact

Notre impact

Marketing metrics framed in holistic, forward-looking and actionable ways.

A tailored, systematic testing program to improve decision making.

A clear, dynamic and accountable roadmap for creating and scaling the optimal portfolio of marketing initiatives.

Superior top-line growth, or a 10%–25% reduction in marketing spending that does not impede growth.

Our Team

Laura Beaudin Partner San Francisco

John Grudnowski Advisor Minneapolis

Brian Dennehy Partner Seattle

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Insights

Dynamic Marketing Optimization

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Orchestration helps organizations collaborate to develop their marketing analytics capabilities.

Data and Analytics Transformation

How CMOs Can Get—and Keep—Their Marketing Mix Right

All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

Dynamic Marketing Optimization

Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation

The most powerful marketing aligns machines, metrics and minds.

André Chaves: Developing Lasting Customer Relationships in the Digital Age

A clear strategy is crucial in developing lasting relationships with customers.

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Related Offerings

Modern Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.

Marketing Effectiveness and Efficiency

Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.

Customer Episode-led Costing

Customer Episode-led Costing

Turn traditional cost-cutting on its head by focusing on customer episodes as the essential unit of operating expense. This holistic approach not only saves more money but reduces complexity and increases customer satisfaction.

B2B Pricing

Improve across five core capabilities to transform your pricing performance and boost your bottom line.

B2B E-commerce

The right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.

Sales Compensation

Sales Compensation

The right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.

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