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Consumers are increasingly dependent on their digital networks, and some are willing to pay more for premium service. This presents an opportunity for telecommunications operators in Europe that have been competing on price over the past decade and are realizing that strategy is no longer sustainable, says Laurent-Pierre Baculard, who leads Bain's Telecommunications practice in Europe, the Middle East and Africa.
Read the related Bain Brief: Repremiumization: The way up for Europe’s telcos
First published in juin 2015