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Retailers Have a Secret Weapon in AI-Powered Shopping: Trust

US consumers would be more comfortable with AI buying on their behalf if a familiar retailer were involved.

  • First published on février 03, 2026

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Retailers Have a Secret Weapon in AI-Powered Shopping: Trust
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ROI Rocket is a leading provider of primary research and data-based insights. Along with its sister company, eAccountable, which provides digital marketing support, ROI Rocket serves a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. ROI Rocket is a Bain customer advocacy benchmark partner in grocery and 10 other retail categories.

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Go beyond the basket and understand how AI and shifting consumer behavior are reshaping your business today.

Auteurs
  • Practice Director, Global Consumer Lab, Lisbon
  • Practice Vice President, Dallas
  • Vice Présidente - Grande consommation, Distribution & Luxe, Paris
  • Headshot of Florence Thienpont
    Senior Manager, Brussels
Mots clés

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