Skip to Content
  • Bureaux

    Bureaux

    Amérique du Nord et Amérique du Sud
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe, Moyen-Orient et Afrique
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Asie et Australie
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • Canada | Français

    Sélectionnez votre région et votre langue

    Global
    • Global (English)
    Amérique du Nord et Amérique du Sud
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Moyen-Orient et Afrique
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asie et Australie
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Expertises Sectorielles
    Menu principal

    Expertises Sectorielles

    • Aerospace et Défense
    • Agroalimentaire
    • Chimie
    • Infrastructures, BTP et Matériaux de Construction
    • Grande Consommation
    • Services Financiers
    • Santé
    • Engins & Equipements Industriels
    • Media et Divertissement
    • Metals
    • Mining
    • Pétrole & Gaz
    • Papier et Emballage
    • Private Equity
    • Secteur Public
    • Distribution
    • Technologie
    • Télécommunications
    • Transportation
    • Travel & Leisure
    • Utilities & Energies Renouvelables
  • Expertises Fonctionnelles
    Menu principal

    Expertises Fonctionnelles

    • Expérience Client
    • ESG
    • Innovation
    • Fusions et Acquisitions
    • Opérations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Stratégie
    • IA, Perspectives et Solutions
    • Technology
    • Transformation
  • Digital
  • Points de Vue
  • About
    Menu principal

    About

    • Notre Activité
    • Nos Valeurs
    • Nos Collaborateurs et Notre Équipe Dirigeante
    • Notre Impact
    • Prix & Récompenses
    • Partenariats Internationaux
    Further: Our global responsibility
    • Sustainability
    • Impact Social
    • World Economic Forum
    Learn more about Further
  • Carrières
    Menu principal

    Carrières

    • Rejoignez-nous
      Carrières
      Rejoignez-nous
      • Find Your Place
      • Nos domaines d’expertise
      • Equipes multidisciplinaires
      • Étudiants
      • Stages et programmes
      • Événements de recrutement
    • La vie chez Bain
      Carrières
      La vie chez Bain
      • Blog: Inside Bain
      • Récits de carrière
      • Nos collaborateurs
      • Nos bureaux
      • Soutenir votre évolution professionnelle
      • Groupes d’affinités
      • Avantages chez Bain
    • Histoires d’impact
    • Notre processus de recrutement
      Carrières
      Notre processus de recrutement
      • Ce que vous pouvez attendre
      • Entretiens
    Trouver un poste
  • Bureaux
    Menu principal

    Bureaux

    • Amérique du Nord et Amérique du Sud
      Bureaux
      Amérique du Nord et Amérique du Sud
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe, Moyen-Orient et Afrique
      Bureaux
      Europe, Moyen-Orient et Afrique
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Asie et Australie
      Bureaux
      Asie et Australie
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • Canada | Français
    Menu principal

    Sélectionnez votre région et votre langue

    • Global
      Sélectionnez votre région et votre langue
      Global
      • Global (English)
    • Amérique du Nord et Amérique du Sud
      Sélectionnez votre région et votre langue
      Amérique du Nord et Amérique du Sud
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Moyen-Orient et Afrique
      Sélectionnez votre région et votre langue
      Europe, Moyen-Orient et Afrique
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asie et Australie
      Sélectionnez votre région et votre langue
      Asie et Australie
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Menu principal
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Expertises Sectorielles
    • Expertises Sectorielles

      • Aerospace et Défense
      • Agroalimentaire
      • Chimie
      • Infrastructures, BTP et Matériaux de Construction
      • Grande Consommation
      • Services Financiers
      • Santé
      • Engins & Equipements Industriels
      • Media et Divertissement
      • Metals
      • Mining
      • Pétrole & Gaz
      • Papier et Emballage
      • Private Equity
      • Secteur Public
      • Distribution
      • Technologie
      • Télécommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Energies Renouvelables
  • Expertises Fonctionnelles
    • Expertises Fonctionnelles

      • Expérience Client
      • ESG
      • Innovation
      • Fusions et Acquisitions
      • Opérations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Stratégie
      • IA, Perspectives et Solutions
      • Technology
      • Transformation
  • Digital
  • Points de Vue
  • Carrières
    Recherches les plus fréquentes
    • Agile
    • Digital
    • Stratégie
    Vos recherches précédentes
      Pages récemment visitées

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Nous pouvons vous aider

      Artificial Intelligence Consulting

      It’s time to build your business for an AI world. We help you discover AI’s potential at the intersection of strategy and technology, and embed AI in all you do. Let’s turn AI’s promise into performance.

      Artificial Intelligence Consulting
      • AI Consulting Services
      • Experience & Impact
      • Alliances & Partnerships
      • Insights
      • In The News
      • Our AI Experts

      For as long as artificial intelligence has helped businesses streamline how work gets done, we’ve been at the forefront—whether it’s defining AI frameworks for financial services clients, helping telcos establish responsible AI strategy, or embedding AI in our own digital tools. 

      While fast-moving AI adopters can establish a competitive advantage, they first must overcome inherent challenges—from building the right tech stack and managing the safe use of data, to training employees and ensuring output quality and proper tracking. 

      We combine business strategy and technical expertise to help you rethink your goals with AI in mind, then build the most high-value use cases from proof of concept to production. Our integrated team of industry and AI consultants, AI product managers and engineers, and key partners work together to propose strategies based on value, feasibility, risk, and differentiation—then deliver the solution’s tech stack, operating model, and talent strategy. Crucially, we ready your organization for AI adoption by strengthening internal capabilities, training your team, and implementing change management to ensure a smooth transition.

      With our fingers on the pulse of the evolving AI landscape, we understand the technology’s untapped potential and its risks—and how to manage both responsibly. Our technical expertise and experience collaborating closely with early movers can help you kickstart your journey and achieve sustained success.

      AI Consulting Services

      AI Consulting Services

      Across industries, we’re helping clients strategically consider and implement use cases to improve efficiency, customer retention, and time-to-market.

      Financial services

      Customer service chatbots, wealth advisor intelligent assistants, and personalized marketing content generation

      Telecom and media

      Contact center automation/chatbots, intelligent assistants for network engineers, and media and gaming content generation

       

      Retail

      Contact center and chatbots, e-commerce content generation and analytics, and store ops intelligent assistants

       

      Healthcare

      Clinical development patient/investigator communication, compliance document generation, and sales rep and clinician intelligent assistants

      Industrials and TCS

      B2B sales rep intelligent assistants, customer service/support automation, product virtual assistant features, and R&D

      Our AI Experience & Impact

      The first company to engage with our OpenAI alliance, The Coca-Cola Company used a buzzworthy campaign to spark a two-way dialogue with consumers. “Create Real Magic” combined ChatGPT and DALL-E into a first-of-its kind platform that offered a canvas for AI-fueled experimentation.

      Digital creatives were invited to tap into iconic assets from the The Coca-Cola Company's archives to generate original artwork to be displayed in New York’s Time Square and London’s Piccadilly Circus. By blending customer activation, stakeholder engagement, and public relations, the campaign elevated the company’s world-class brands, marketing, and consumer experiences—and kickstarted its journey with generative AI.

      French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.

      In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.

      When a leading insurance company recognized that consumer needs and buying habits were continually shifting, it began to strategically re-think how analytics could reshape its customer experience.  Harnessing the power of artificial intelligence, we helped the company apply machine-learning algorithms against its data to continually refine predictions about which product a customer was likely to buy next. To support that analysis, we created a comprehensive data lake, integrating 20 databases into a system that contained a rich 10-year history of client and external data. After seeing promising results, InsuranceCo locked in the internal capabilities needed to scale its new analytics expertise across the organization.

      Results:

      • 25% potential boost in revenue
      • 10x improvement in marketing performance
      • The Coca-Cola Company
      • Carrefour
      • InsuranceCo

      The first company to engage with our OpenAI alliance, The Coca-Cola Company used a buzzworthy campaign to spark a two-way dialogue with consumers. “Create Real Magic” combined ChatGPT and DALL-E into a first-of-its kind platform that offered a canvas for AI-fueled experimentation.

      Digital creatives were invited to tap into iconic assets from the The Coca-Cola Company's archives to generate original artwork to be displayed in New York’s Time Square and London’s Piccadilly Circus. By blending customer activation, stakeholder engagement, and public relations, the campaign elevated the company’s world-class brands, marketing, and consumer experiences—and kickstarted its journey with generative AI.

      French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.

      In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.

      When a leading insurance company recognized that consumer needs and buying habits were continually shifting, it began to strategically re-think how analytics could reshape its customer experience.  Harnessing the power of artificial intelligence, we helped the company apply machine-learning algorithms against its data to continually refine predictions about which product a customer was likely to buy next. To support that analysis, we created a comprehensive data lake, integrating 20 databases into a system that contained a rich 10-year history of client and external data. After seeing promising results, InsuranceCo locked in the internal capabilities needed to scale its new analytics expertise across the organization.

      Results:

      • 25% potential boost in revenue
      • 10x improvement in marketing performance

      Winning with AI: Explore the stories

      Featured AI Alliances and Partnerships

      Featured AI Alliances and Partnerships

      OpenAI_logo_Black.png

      Harness the power of generative AI to transform your business

      Learn More

      Microsoft.png

      Build and deploy AI applications faster, more effectively, and at scale

      Learn More

      Our AI Insights

      The 2026 Retail Executive Agenda
      Here are letters to the C-suite to help strengthen strategy, catalyze collaboration, and expand value creation in the AI age.
      Retail Holiday Newsletter
      How Life Sciences Leaders Are Widening the AI Capability Gap
      Most pharma and medtech companies agree that a strong data foundation is table stakes. Few invest equally in the behaviors needed to move from pilots to adoption.
      Snap Chart
      What Business Leaders Need to Know About AI Sovereignty
      Aligning business strategy with national AI priorities is necessary to compete and scale.
      Etude
      The Rise of the Canadian Venture Scientist
      This is Canada’s moment to turn AI pioneers into venture builders.
      Etude
      SEE MORE

      In The News

      • Press release

        e-Conomy SEA 2025 report: ASEAN’s digital economy poised to surpass $300 billion in GMV by 2025, fueled by 7.4x GMV and 11.2x revenue growth in a decade

        Press release

        • 11 novembre 2025
      • Press release

        Bain & Company forms strategic partnership with Dr. Andrew Ng to accelerate AI transformation for clients worldwide

        Press release

        • 15 juillet 2025

      Our AI Experts

      Headshot of Florian Mueller

      Florian Mueller Partner Munich

      Headshot of Corrie Carrigan

      Corrie Carrigan Partner Denver

      Headshot of Richard Fleming

      Richard Fleming Partner Sydney

      Headshot of Bhavi Mehta

      Bhavi Mehta Partner New York

      Headshot of Todd Papaioannou

      Todd Papaioannou Partner Silicon Valley

      Headshot of Eric Sheng

      Eric Sheng Partner Silicon Valley

      Headshot of Lucas Brossi

      Lucas Brossi Partner São Paulo

      Vous souhaitez continuer cette conversation ?

      Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

      Les points de vue de Bain : notre perspective sur des problématiques auxquelles sont confrontées les entreprises à travers le monde, envoyés chaque mois dans votre boîte de réception. 

      *J’ai lu la politique de confidentialité et j’accepte les conditions.

      Merci de lire notre politique de confidentialité.
      Bain & Company
      Contactez-nous Sustainability Accessibility Conditions d’utilisation Politique de Confidentialité Cookie Policy Mentions Légales Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contacter Bain

      Comment pouvons-nous vous aider ?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Voir tous les bureaux