SAN FRANCISCO—February 21, 2023—Bain & Company today announced a global services alliance with OpenAI, the research and deployment company behind the AI systems ChatGPT, DALL·E and Codex, which are changing the way people communicate and create.

The alliance builds on Bain’s adoption of OpenAI technologies for its 18,000-strong multi-disciplinary team of knowledge workers. Over the past year, Bain has embedded OpenAI technologies into its internal knowledge management systems, research, and processes to improve efficiency.

Given the early successes of those initiatives, Bain and OpenAI are working together to bring OpenAI’s groundbreaking capabilities to its clients globally. With the alliance, Bain will combine its deep digital implementation capabilities and strategic expertise with OpenAI’s AI tools and platforms, including ChatGPT, to help its clients around the world identify and implement the value of AI to maximize business potential. The Coca-Cola Company is the first company to engage with the new alliance, Bain also announced today.

“AI has reached an inflection point and we foresee a huge wave of change and innovation for our clients across industries. We see this as an industrial revolution for knowledge work, and a moment where all our clients will need to rethink their business architectures and adapt. By collaborating with OpenAI, we’re delighted to have unmatched access to state-of-the-art foundation AI models, so that we can create tailored digital solutions for our clients and help them realize business value,” said Manny Maceda, Bain & Company’s Worldwide Managing Partner.

"We're thrilled to be working with Bain to deliver real value to our large enterprise customers," said Zack Kass, Head of Go-To-Market at OpenAI. “OpenAI’s technology combined with Bain’s expertise will enable massive business transformation within the Fortune 5,000. Bain’s internal adoption of this technology is also setting a standard for their clients to follow.”

Bain is collaborating with OpenAI to embed AI into its clients’ operations and to support the necessary changes to improve technology, processes, operating model and data assets. Leading use cases under development with clients include:

• Building next generation contact centers for retail banks, telco and utility companies to support sales and service agents with automated, personalized, and real-time scripts, and to improve customer experience.
• Boosting turn-around time for leading product and service marketers by using ChatGPT and DALL·E to develop highly personalized ad copy, rich imagery, and targeted messaging.
• Helping financial advisors improve their productivity and responsiveness to clients through analysis of client dialogues and financial literature, and generation of digital communication.

Bain and OpenAI are delighted that The Coca-Cola Company is the first company to engage with the alliance.  “Coca-Cola’s vision for the adoption of OpenAI’s technology is the most ambitious we have seen of any consumer products company,” said Kass of OpenAI. Coca-Cola is harnessing the power of ChatGPT and DALL·E in industry-leading ways to improve their already world-class brands, marketing, and consumer experiences.

“We are excited to unleash the next generation of creativity offered by this rapidly emerging technology,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We see opportunities to enhance our marketing through cutting-edge AI, along with exploring ways to improve our business operations and capabilities.”

Recognizing the profound impact of AI advances on enterprise software products, Bain and OpenAI are also working with Bain’s software industry clients, including the leading players in financial operations, human resources, customer relationship management, marketing, digital commerce and service operations, to enrich their offerings.

“This hugely exciting partnership is going to help us deliver more powerful AI solutions to our clients, and help them win as their industries transform with this generational shift in technology capability,” said Roy Singh, global head of Bain & Company’s Advanced Analytics practice. “By pairing OpenAI’s AI technology platform with Bain’s industry expertise and its team of engineers, data scientists, product managers and consultants, our clients will be able to identify the right business opportunities and implement them rapidly.”

More about OpenAI and Bain’s Advanced Analytics practice

OpenAI is a research and deployment company whose mission is to build safe and powerful AI that benefits all of humanity. OpenAI focuses on general-purpose AI tools that can perform a wide variety of economically and socially beneficial tasks.

OpenAI develops some of the most capable AI models in the world for understanding and producing including text, image, speech and software code. Its natural language processing models including ChatGPT, can generate realistic text conversations and emulate human expertise, enabling new possibilities for customer support, language translation, content creation and a range of other developing applications.

Bain’s Advanced Analytics practice consists of more than 500 data scientists, machine learning engineers, operations research experts, predictive analytics specialists and more. This multidisciplinary team combines algorithmic, technical and business expertise to solve the hardest problems faced by the firm’s clients. The services offered to clients include the implementation of machine learning applications, delivery of business insights, technology architecture/engineering, organizational development and analytics strategy. The group integrates closely with the firm’s industry and capability practices to bring holistic business and technology solutions to our clients.

To learn more about the OpenAI and Bain & Company partnership, visit the partnership page here.

Media contacts

For more information, please contact:

Bain & Company:

Dan Pinkney (Boston) – dan.pinkney@bain.com

Gary Duncan (London) – gary.duncan@bain.com