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      How we can help

      Full-Potential Account Management

      The right accounts, cadence, actions and tools are the cornerstones of strong account management. We help you develop an end-to-end program that builds a potent pipeline and accelerates your growth.

      Full-Potential Account Management
      • Overview
      • What to Expect
      • Impact
      • Insights
      • Our Team

      We help you transform your account management process with a proprietary approach that combines a data-driven focus on the right accounts, an action-oriented test-and-learn capability, integrated “sales plays” that stimulate demand and digital technologies that foster collaboration and track and measure results. We work closely with you to elevate every facet of your account management and planning function, from initial assessment of the opportunities to the creation of a scalable, repeatable approach that generates new levels of value. 

      What to Expect

      What to Expect

      Prioritize accounts

      Identify key accounts and develop the tools and processes to build effective plans around them

      Establish routines

      Define roles within the sales organization and the right account planning cadence

      Build capabilities

      Roll out high-quality account planning behaviors and scale them effectively

      Embrace digital

      Use Coro®, our cloud-based CRM-integrated account management tool, to turbocharge your results

      Our Impact

      Our Impact

      ~10-20%

      Topline growth from account management and sales plays

      3-5x

      Pipeline growth for target accounts

      Client Results

      Technology

      Redesigned Account Planning Transforms an IT Company’s Performance
      New tools and strategies boost year-on-year growth and reenergize the company’s sales pipeline

      Cloud Computing

      A Go-to-Market Redesign Helps a Tech Company Thrive
      Transformed account planning helps the company identify nearly $300 million in new opportunities.
      See more

      Insights

      Bain Micro-battles System®
      How the NHS Waiting List Crisis Can Accelerate the Reimagining of Care
      A micro-battle mindset and Win-Scale-Amplify℠ approach can enable healthcare providers to recover the backlog and transform productivity through innovation.
      Brief
      Account Management
      How to Revitalize a Faltering CRM System
      Focus on adoption, functionality and data usability.
      Snap Chart
      Account Management
      Shaping Up Account Management
      Leading B2B companies use key account management to create value for their most important customers.
      Infographic
      Go-to-Market Mobilizer
      Is Your Account Management Even Close to Its Full Potential?
      Creating a detailed map of your accounts and customizing sales plays will tap new revenue streams.
      Snap Chart

      Featured Team Members

      Headshot of Mark Kovac

      Mark Kovac Advisory Partner Dallas

      Headshot of John Kanan

      John Kanan Partner Atlanta

      Headshot of Greg Callahan

      Greg Callahan Partner Boston

      Headshot of Matt Eldridge

      Matt Eldridge Partner New York

      Headshot of Emily Kasavana

      Emily Kasavana Partner Denver

      Headshot of Chris Dent

      Chris Dent Partner Denver

      Headshot of Srikumar Ramanathan

      Srikumar Ramanathan Partner London

      Headshot of Kate Donaldson

      Kate Donaldson Partner London

      Related Offerings

      Coro® | Digital solutions for B2B Go-to-market

      Our Coro suite of solutions aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.
      Read More
      • Go-to-market Transformation

        Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

        Read More
      • Commercial Accelerator

        Propel your profitability and growth with an integrated set of operational tools tuned to your market

        Read More
      • Accelerated Revenue Transformation

        For turnarounds: Jumpstart growth and maintain momentum when time is of the essence, and you can't afford even one more quarter of underperformance.

        Read More
      • Commercial Excellence X-ray

        Sell more, and more profitably, with the insights generated by Commercial Excellence X-Ray. We benchmark your company against hundreds of others, both within and outside your industry, to help you perfect your go-to-market strategy.

        Read More
      • Market Opportunity Definition

        A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

        Read More
      • Sales Compensation

        The right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.

        Read More
      • B2B E-commerce

        The right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.

        Read More
      • B2B Pricing

        Improve across five core capabilities to transform your pricing performance and boost your bottom line.

        Read More
      SEE MORE

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      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

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