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      Weiwen Han

      Partner,

      Hong Kong

      Head of our Asia Pacific Retail practice

      Headshot of Weiwen Han
      Get in touch

      About Weiwen

      Expertise

      • Consumer Products
      • Luxury
      • Private Equity
      • Retail
      • Digital
      • Strategy

      Weiwen Han leads our Retail practice in Asia-Pacific. He's a leader in the firm's Private Equity practice and a senior member of the Digital, Consumer Products and Retail practices, as well as an expert engaged with Bain's Founder's Mentality 100 program.

      Weiwen has nearly 20 years of management consulting experience advising leading investment companies, including private equity firms, on their biggest challenges and opportunities.

      Weiwen holds deep expertise in company and fund strategy, industry and target screening, commercial due diligence, and portfolio company management. He has helped many mid- and large-sized Chinese companies to develop strategy, improve their performance and upgrade their management capabilities, including organization, operations and IT.

      Since joining Bain in 2002, Weiwen has served clients in Bain's Beijing, Shanghai, Hong Kong and Los Angeles offices. Prior to Bain, he worked at another global consulting firm in China and the United States.

      Weiwen earned an MBA from the University of Chicago Graduate School of Business. He also received a Bachelor of Science degree from Fudan University in Shanghai with high honors in business and economics.

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      Weiwen Han explains the best tactics multinational corporations can employ to compete with the scale insurgents dominating the Chinese marketplace.

      Recent Insights

      • “China’s Global Push in Retail: What Executives Need to Know,” Brief, październik 2025
      • “Singles Day 2025 goes global as Chinese e-commerce players outgrow domestic market,” Press release, październik 2025
      • “Jason Ding to lead Bain & Company’s Greater China business ,” Press release, luty 2024
      • “China Needs More Women in Executive Leadership,” Report, marzec 2023
      • “China Retail Trends in the Post–Covid-19 Era,” Video, lipiec 2021

      Ready to talk?

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