Jason Barro
Partner,
About Jason
Expertise
Highlights
- Leader in Bain’s Customer Strategy & Marketing Practice
Jason Barro is a leader in Bain's Customer Strategy & Marketing practice, specializing in the Net Promoter System® and customer-driven transformations. He is also the lead partner and founder of NPS Prism, Bain’s customer experience benchmarking service that provides actionable insights to grow loyalty and sales.
He has more than 14 years of consulting experience with Bain.
Jason has extensive experience leading customer transformations across a wide range of industries, including media, cable, retail, banking, credit cards, restaurants and healthcare. He has advised both business-to-consumer and business-to business companies.
Prior to joining Bain in 2004, Jason was an assistant professor of business administration at Harvard Business School from 1999-2004, where he performed research and taught courses on microeconomics, corporate governance and health economics.
Jason earned his PhD, Masters and Bachelor of Arts degrees in economics from Harvard University.
The Customer Confidential Podcast
Recent Insights
- “When Bots Say No, Customers Don’t Let Go,” Brief, Eylül 2025
- “After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next?,” Brief, Nisan 2024
- “Insurers Have a Digital Dilemma: Complex Claims,” Snap Chart, Ekim 2023
- “Prime Time for Boomers: Streaming Services Captivate Older Audiences,” Snap Chart, Haziran 2023
- “Streamers Hold Netflix to a Higher Standard. Can It Keep Up?,” Snap Chart, Mart 2023