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      Lesley Butler

      Partner,

      Chicago
      Headshot of Lesley Butler
      Get in touch

      About Lesley

      Expertise

      • Consumer Products
      • Retail
      • Innovation
      • Sales and Marketing
      • Strategy
      • Consumer Product & Portfolio Management
      • Marketing Effectiveness and Efficiency

      • 20+ years Consumer Products experience
      • Former CMO of fast growing DTC startup Tovala
      • Former marketing leader and operator at Pepsico and Kraft

      Lesley Butler is a leader in our Consumer Products practice.

      During her 20+ year career in the industry she has worked with many of the top-50 consumer goods companies, across food, beverage, and personal care with a focus on unlocking consumer-led growth for her clients. She brings expertise across a range of growth topics including brand and innovation strategy, marketing efficiency & experimentation and broader marketing transformations.

      Prior to Bain, Lesley held numerous marketing leadership positions at Pepsico and Kraft. She was also Chief Marketing Officer of Tovala, a direct-to-consumer food tech company which she built the growth model to significantly scale the company form Series A to Series C.

      Lesley graduated with distinction from the Harvard Business School and holds a Bachelor of Commerce degree from Queen's University in Canada.

      Originally from Canada, Lesley now lives with her husband in Chicago where they are parents to two young boys.

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      Recent Insights

      • “Human Insights at Speed, with AI,” Innovation Report,Eylül 2025, Report

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