There’s a new strategy in the retail playbook. Propelled by the acceleration of online shopping in the last two years, retailers are reimagining their existing digital platforms as prime advertising real estate for suppliers like brands and marketplace partners. By augmenting traditional marketing methods, like in-store placements and catalog promotions with advertisements on their own e-commerce sites, they’re tapping into a new revenue source with high profitability and steep growth rates. Moreover, this migration gives them something even more valuable: real-time insights about consumer preferences and behaviors that can help them refine their approach.
Retail Media Networks bring big opportunities—increased revenue, access to rich consumer data, and applicability across a variety of industries—but with them, unique challenges. Competing with pure online players for suppliers’ dollars is, for many, new territory—but the time is now for retailers to get on board. Our extensive experience in e-commerce digital marketing can help you chart the best course. We’ve helped global retailers identify the right strategy, team, and tools to leverage their existing platforms. And we have guided them on how to prioritize investment—with a focus on results that are measurable, targeted, and real-time—and in turn capture share from competitors.