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      Infographic

      As Banks’ Retention Efforts Stall, Focus On High-Value Customers

      By using advanced analytics guided by five principles, banks can activate targeted customers to improve their economics and strengthen relationships.

      By Philipp Baecker, Mario Conde, Darci Darnell, Sumit Narayanan, and Markus Bergmann

      Infographic

      As Banks’ Retention Efforts Stall, Focus On High-Value Customers
      en
      Read more

      How Analytics Can Deepen Banks’ Customer Relationships

      Activating high-value customers beats pursuing raw retention goals.

      Authors
      • Headshot of Philipp Baecker
        Philipp Baecker
        Alumni, Frankfurt
      • Headshot of Mario Conde
        Mario Conde
        Partner, Amsterdam
      • Headshot of Darci Darnell
        Darci Darnell
        Partner, Chicago
      • Headshot of Sumit Narayanan
        Sumit Narayanan
        Alumni, Singapore
      • Headshot of Markus Bergmann
        Markus Bergmann
        Partner, Munich
      Contact us
      First published in Σεπτέμβριος 2021
      Tags
      • Banking
      • Customer Experience
      • Customer Insights & Segmentation
      • Customer Loyalty in Banking
      • Financial Services
      • Loyalty
      • Net Promoter System®
      • NPS Prism®
      • Sales and Marketing

      How We've Helped Clients

      A European Banking Giant Rises to the Fintech Challenge

      Read case study

      A Digital-First Bank Finds a Customer-Driven Path to Profitability

      Read case study

      An Omnichannel Redesign Helps Transform a Bank’s Customer Experience

      Read case study

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      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

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