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As Banks’ Retention Efforts Stall, Focus On High-Value Customers

By using advanced analytics guided by five principles, banks can activate targeted customers to improve their economics and strengthen relationships.

글 Philipp Baecker, Mario Conde, Darci Darnell, Sumit Narayanan, and Markus Bergmann

Infographic

As Banks’ Retention Efforts Stall, Focus On High-Value Customers
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How Analytics Can Deepen Banks’ Customer Relationships

Activating high-value customers beats pursuing raw retention goals.
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  • Headshot of Philipp Baecker
    파트너, Frankfurt
  • 파트너, Amsterdam
  • 파트너, Chicago
  • Alumni, Singapore
  • 파트너, Munich
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