Infographic

As Banks’ Retention Efforts Stall, Focus On High-Value Customers

By using advanced analytics guided by five principles, banks can activate targeted customers to improve their economics and strengthen relationships.

글 Philipp Baecker, Mario Conde, Darci Darnell, Sumit Narayanan, and Markus Bergmann

  • First published on 9월 08, 2021

Infographic

As Banks’ Retention Efforts Stall, Focus On High-Value Customers
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How Analytics Can Deepen Banks’ Customer Relationships

Activating high-value customers beats pursuing raw retention goals.
저자
  • Headshot of Philipp Baecker
    Alumni, Frankfurt
  • Headshot of Mario Conde
    파트너, Amsterdam
  • Headshot of Darci Darnell
    파트너, Chicago
  • Headshot of Sumit Narayanan
    Alumni, Singapore
  • Headshot of Markus Bergmann
    파트너, Munich
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