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Dry Powder: The Private Equity Podcast

Fine-Tune Your Fund-Raising Game

In part two of our fund-raising series, we’ll dig into the tools, tactics, and technologies that enable general partners to tailor their pitches to key decision makers within institutions.


Fine-Tune Your Fund-Raising Game

On the previous episode of Dry Powder, I asked Graham Rose, head of the Americas Private Equity practice at Bain, how general partners (GPs) are applying a commercial excellence mindset to fund-raising.

You can listen to this episode of Dry Powder and catch future episodes by subscribing on Apple PodcastsGoogle PodcastsSpotify, or wherever you may listen.

Today on the show, we’ll dig into the specific tools, tactics, and technologies that are enabling GPs to fine-tune their pitches to institutional investors. We’ll see how GPs tailor their pitches not only to certain classes of institutions but also to specific individuals within those institutions.

“A lot of the GPs today have CRMs [customer relationship management solutions],” Graham says. “How do I actually then take that technology and map out who do I know, what are the conferences they attend, who do they know, who are the stakeholders, and what are the key messages that they're actually looking for?”

In short, it’s not a one-size-fits-all industry anymore; it's a “what size and what narrative do I need in order to win over prospective investors” industry.


The Private Equity Podcast

In our podcast series, Bain's Hugh MacArthur interviews leading experts on the trends and opportunities that will redefine the private equity industry.


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