Dry Powder: The Private Equity Podcast
On the previous episode of Dry Powder, I asked Graham Rose, head of the Americas Private Equity practice at Bain, how general partners (GPs) are applying a commercial excellence mindset to fund-raising.
Today on the show, we’ll dig into the specific tools, tactics, and technologies that are enabling GPs to fine-tune their pitches to institutional investors. We’ll see how GPs tailor their pitches not only to certain classes of institutions but also to specific individuals within those institutions.
“A lot of the GPs today have CRMs [customer relationship management solutions],” Graham says. “How do I actually then take that technology and map out who do I know, what are the conferences they attend, who do they know, who are the stakeholders, and what are the key messages that they're actually looking for?”
In short, it’s not a one-size-fits-all industry anymore; it's a “what size and what narrative do I need in order to win over prospective investors” industry.