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2017 Dong-A Luxury Forum was held under the theme of 'Challenges facing the luxury industry and its future amidst digital revolution'. Participants shared views on how the digital technology that triggered the digital revolution is impacting the conservative luxury industry and how luxury players are responding to the changes. Jihye Song, a partner of Bain & Company, and Janghyuk Lee, professor of business administration of Korea University, shared the research results on luxury consumers and market evolution, and potential actions. Broadcast by DBR.
Dong-A Business Review
- 3 janvier 2018
New trends such as diversified distribution channels, demographic changes and maturing consumer marketing pose a threat to not only retailers but also consumer goods companies. Jichul Kang, a partner with Bain & Company, advises diagnosing where a company’s business will be in a few years and develop countermeasures by category.
- 1 septembre 2017